Shopper Marketing Specialist
Warszawa, MZ, PL
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
Job Description
Position Summary
Coordinate brand and shopper marketing activities in close cooperation with the Regional Trade Marketing Manager and Sales Teams, supporting effective execution across channels and markets.
Geographical scope of responsibility: Balkans, Baltics, CIS
Universal Accountabilities
- Support the development and execution of shopper marketing initiatives across the portfolio, helping drive strong in-store and online visibility and sales performance.
- Coordinate promotions, POSM and trade marketing activities, including briefing, production, implementation and post-activity follow-up.
- Prepare and maintain brand, shopper and trade marketing materials, pack shots, databases and supporting documentation.
- Support POSM purchasing and budget administration, including supplier coordination, quotations, Purchase Order creation and follow-up, in line with company procurement and budget processes.
- Coordinate and follow up on product-related legal, regulatory and compliance questions, working with relevant internal stakeholders to ensure timely resolution and correct implementation in materials and activations.
- Support shopper and merchandising projects, including shelf-layout recommendations, retailer-specific adaptations and sharing relevant guidance with Sales teams.
- Work with external agencies and cross-functional teams including Sales, Marketing, Finance, Procurement, Demand Planning, Customer Service and other relevant functions.
- Monitor competitor, retailer and shopper activity and provide simple, actionable analysis and updates to the team.
- Support Sales colleagues with shopper marketing projects, guidelines, tools and materials.
- Provide day-to-day support to the Regional Trade Marketing Manager / Marketing Manager on shopper, operational and administrative priorities
Required Skills and Experience
- Diploma or degree in a Marketing or Business-related subject.
- Over 2 years of good Trade Marketing background gained within FMCG company.
- Experience in working close with sales in major trade channels dealing with marketing agencies (ATL, BTL, data providers eg. Nielsen)
- Sales experience would be appreciated
- Experience working with international markets would be an advantage
Competencies
- Proactive/self-starter
- Team worker
- Good communication & influencing skills
- Good Market & Commercial understanding
- Project management knowledge
- Creativity & ability to think “out of the box”
- Open mind/willingness to learn
- Strong analytical skills
- Knowledge of CE markets will be a strong asset
- Fluent English (written and oral) essential, Polish and/or other CE language would be an advantage
Working Relationships
Reports to Regional Trade Marketing Manager BBC
No direct reports
Job Tools
Microsoft Office Applications
Work Environment
Office based with some international travel
#INT
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
