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Trade Strategy Manager


Shelton, CT, US

Req ID:  3221
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Position Summary

Reporting to the Senior Trade Strategy Manager will assist in creating the strategy for the respective category that will enable lead category growth - driven by outstanding pricing, presence, placement and promotion value creation to outperform the market.  This role will work closely with our Marketing and Sales teams, providing the right insights and targets, to ensure commercial strategies are designed to win with our retailer partners.


Key Responsibilities

  • Collaborate and execute strategies and initiatives as outlined by the Sr. Sales Strategy Manager
  • Directional responsibility to deliver sales objectives on volume, spending and retail execution while also running the P&L and driving shares against existing portfolio, as well as future innovation within respective line of business.
  • Formulate a strategic plan to drive maximum volume and profitability (internally), while meeting external customer objectives and priorities within respective line of business.
  • Establish partnerships with multiple parties including internal cross-functional teams, brokers, and the customer retail team. These relationships thrive on mutual trust and integrity to achieve deliverables and execute against strategy and goals.
  • Develop plans to deliver designated account strategies and champion a mindset with colleagues to create solutions where everyone wins and productivity of investments increase.
  • Demonstrate consumer insights associated with strong brand equities to drive incremental growth and strengthen the customer investment strategy so that it is consistent with Retail Environment strategy, brand strategy, and shopper insights.
  • “Be the voice” of customer teams and the commercial teams, ensuring brand strategies and priorities are understood and executed to delight the retailer partners and consumers.

Ideal Experience

  • Bachelor’s degree preferred
  • 5+ years of progressive experience in the CPG industry developing and implementing strategies to drive brand growth
  • Combination of Sales and Marketing experience or the equivalent of both customer facing experience and product development/management experience.

Desired Qualifications

  • Entrepreneurial mindset, a passion for new business and a proven track record in generating, leading and converting opportunities.
  • Strategic, action-oriented individual with a passion for tactical and detailed marketing execution.
  • Experience managing a team and working across departments, with demonstrated success planning and accomplishing goals. Highly skilled at leading others, but fully capable of accomplishing tasks independently when needed.
  • Strong business acumen and ability to manage and optimize a P&L.
  • Outstanding communication and influential skills.  Ability to develop a compelling vision and encourage others to invest limited resources to achieve it.
  • Passion to win and outperform the market.
  • Ability to measure performance and achieve results with a strong ability to influence.
  • Ability to deeply understand the shopper, the business, and key stakeholders to identify opportunities.


Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury