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Trade Strategy Lead


Shelton, CT, US

Req ID:  1866
Job Type: 

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we are lucky to have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.



Trade Strategy Lead

Position Summary

We are currently seeking to fill 1 Trade Strategy role to support Men’s Grooming.  Reporting to the segment Director, the Trade Strategy Lead will be responsible for creating the strategy for his/her respective category that will enable and lead category growth - driven by outstanding pricing, presence, placement and promotion value creation to outperform the market.  This role will work closely with our Marketing and Sales teams, providing the right insights and targets, to ensure commercial strategies are designed to win with our retailer partners. This is a new position that will provide the right candidates tremendous opportunity to shape the role.


Key Responsibilities

  • Develop and align a category growth platform that inspires our retailer partners to invest in our brands and guides our commercial strategies. 
  • Co-create promotional strategies that drive profitable share growth and put in place proper metrics to ensure we are set up for future outperformance and appropriate post analysis to ensure continuous improvement.
  • Determine pricing strategies for category portfolio that optimizes revenue and profit while ensuring products meet or exceed retailer performance thresholds. 
  • Play an active role in driving revenue management best practices to increase sales and profit.
  • Create compelling strategies (i.e. pack/pricing) to maximize Edgewell and retailer profitability and minimize channel conflict while allowing for efficiencies of scale.
  • Lead the creation of shopper-based placement strategies to maximize incremental velocity of our brands and products and drive category growth for our retailer partners.
  • Identify opportunities for increasing distribution for our products that lead to increased category growth and collaborate with the teams to provide the insights to unlock these opportunities.
  • Partner with the commercial team to ensure brand strategies and plans are designed to delight our retailers, shoppers and consumers

Ideal Experience

  • Bachelor’s degree preferred
  • 5+ years of progressive experience in the CPG industry developing and implementing strategies to drive brand growth
  • Combination of Sales and Marketing experience or the equivalent of both customer facing experience and product development/management experience.




Desired Qualifications

  • Entrepreneurial mindset, a passion for new business and a proven track-record in generating, leading and converting opportunities.
  • Strategic, action-oriented individual with a passion for tactical and detailed marketing execution.
  • Experience managing a team and working across departments, with demonstrated success planning and accomplishing goals. Highly skilled at leading others, but fully capable of accomplishing tasks independently when needed.
  • Strong business acumen and ability to manage and optimize a P&L.
  • Outstanding communication and influential skills.  Ability to develop a compelling vision and encourage others to invest limited resources to achieve it.
  • Passion to win and outperform the market.
  • Ability to measure performance and achieve results with strong ability to influence.
  • Ability to deeply understand the shopper, the business and key stakeholders to identify opportunities.



Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability material or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury