Share this Job

Sr Category Mgt Lead-Shave Strategy

Location: 

Shelton, CT, US

Req ID:  3521
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

The Sr. CD Manager is responsible for leading shopper-focused business analysis, insight discovery, and strategy development to deliver Edgewell Personal Care and customer’s business objectives (e.g. revenue, volume and marketing objectives) for customer teams.   This is achieved, primarily, through application of analytical and insight tools to business issues. The Sr. CDM has in-depth knowledge of customers and the buying dynamics and motivations of their shoppers.  The Sr. CDM excels in the integration of customer, consumer, and shopper/consumer information to build knowledge and insights that can be used to improve business performance.

The Sr. CDM will possess basic understanding of the analysis of household panel data and can apply buying dynamics of a customer’s shoppers and customer specific consumer research to selling situations, the ability to direct and apply custom research that enhances insight into shopper and consumer motivations and needs and the ability to integrate information in a way that deepens understanding of the shopper and the category.  Sr. CDM’s will have deeper expertise in at least one of the aforementioned areas.

The Sr. CDM will also demonstrate an ability to manage and develop people through coordination of business information application and insight development planning and training, continually working to improve the value of shopper insights to the Company.

Accountabilities

Strategic Capability

  1. Plays a leadership role in setting category strategies and merchandising principles by providing guidance to customer team in identifying and articulating key issues and knowledge gaps, and in finding business opportunities.
  2. Define long term category strategy and category visions based on knowledge of the specific category, channels, market dynamics and company objectives.
  3. Provide thought leadership in identifying business opportunities within categories.
  4. Leads discovery and articulation of new shopper insight, and the business opportunities derived from them, and ensures learning is understood by the CD team.
  5. Participates in identifying and/or defining customer shopper segmentation and targeting strategies through understanding of dynamics such as “loyalty” (shopping frequency and expenditures) or “lifestyles” (segments who buy products with a certain profile) and supplementing behavioral understanding with discovery of needs and insight.
  6. Monitor changes in the consumer and competitive environment for the marketing and supporting of established/new products.
  7. Possesses complete knowledge of the rhythm of the total business.
  8. Drive the innovation and range re-launch ‘go to market’ process by creating category context, rationale and argumentation to justify retailer support at a national and channel level

 

Influence

  1. Work on developing an ideal store concept that brings together best practices across the 4 P’s.
  2. Provide clear and actionable category insights based on shopper insights/ understandings, consumer research, data analysis and market trends/ conditions.
  3. Ensures that conclusions and business recommendations for all research conducted are clearly communicated, bringing them to bear on all business issues and opportunities and shares responsibility with CD Activation Team for recommendations being converted to business decisions.
  4. Uses business knowledge and strategic thinking ability to direct the interpretation, use, and implications of shopper, marketplace, competitive and environmental information to improve business decisions and knowledge base for future strategic planning.
  5. Guide sales plans incorporating in-market empirical learning including impact of macro-environmental factors.
  6. Networks across CD Activation Team to Internal Line of Business to enhance sales and in-store activity effectiveness with timely monitoring and response analysis of planning elements.
  7. Works across the CD Activation Team to Internal teams to develop “wider scope” research projects, vs. internally-focused or too myopically defined scope of projects.
  8. Has base of credibility as a “business partner” vs. “data or information provider”

 

Functional/Technical Expertise

  1. Is an expert on the customer and shopper.  Fully understands shopper insight, understands the motivations of shoppers/ consumers in different shopping situations and recommends appropriate actions to be taken by the customer and Edgewell Personal Care. 
  2. Drive ongoing identification of customer and/or channel shopper insight issues and opportunities with team; coordinates with Category and Solutions team.
  3. Identify and then actionably translate Edgewell Personal Care business opportunities based upon retailer and shopper insights for the CD Activation and Sales Teams to deliver fact-based decision-making.
  4. Mine customer POS data and loyalty card data and information for new opportunities and in support of existing initiatives/actions.
  5. Convert analytical facts into actionable insights and holistic, market-leading solutions.
  6. Provides input into the development of new, improved marketing research tools, methods, and processes.
  7. Identifies information needs and provides short and long-term learning plans.
  8. Integrated grounding of marketing research knowledge (with specialist understanding in some key areas)
  9. Skilled in custom research design and/or interpretation and application, as well as statistical applications and modeling.

 

Colleague Development (if applicable)

  1. Manage their CDM’s development with appropriate training, assignments, coaching, and career planning to meet business and personal goals.
  2. Actively teaches skills to CD colleagues (and broader, cross-functional teams, when appropriate), provides direction to enhance effectiveness and impact on team/business.
  3. Contributes to learning outside of defined role on team (e.g. Cross Customer Team projects, Research best practices, etc.)

 

Resource Management

  1. Ensures proper focus and prioritization of shopper research resources against needs and help ensure that the right “team” resources from other functions are brought to bear, and directs team to that end.
  2. Uncovers learning gaps and establishes short- and long-term learning agenda priorities that are consistent with business goals and team development objectives.
  3. Directs the activities of supplier resources where applicable (i.e. Shopper Card vendors).
  4. Assists improvements in the information infrastructure.
  5. Provides seasoned leadership in acquisition, analysis, and integration of shopper information for customer planning, forecasting, and evaluation of key strategies/tactics.
  6. Seeks out innovative new approaches to address business issues, lead to the improvement of research methodology
  7. Identifies and shares “best practices,” and drives cost effectiveness and overall value of research to the customer team through creative research design, new use and application of existing information for business needs, and proactive identification of knowledge gaps and ways to address them.
  8. Actively seeks to eliminate “lower value” work.

#LI-JB1

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury