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Social Strategist

Location: 

Shelton, CT, US

Req ID:  1321
Job Type: 

We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.

 

 

Position Summary

The Social Strategist is a thinker and a doer, with a strong entrepreneurial streak and stellar communication skills. He/She builds strategies and campaigns for social media that compliment and support the category and brand mission, working closely with peers and internal partners to develop and execute both best in class strategies and content for paid/organic social. This person is a community builder, owning brand voice on social and ensuring that consumers are engaged and supported in social conversation.

 

Accountabilities

  • Take a data-driven approach; Understand overall business objectives and translate them into actionable social media strategies and content planning for both paid and organic content
  • Own the content development process for organic and paid social media; the role requires light content creation, but is supported by internal creative partners and at times, external agencies
  • Own and develop the social media playbook for each brand; create the voice on social channels and help position brands as highly desirable
  • Grow, manage and engage with social communities
  • Own the publishing process; Create, plan, schedule, and post timely, dynamic, unique, and interactive social content that tells stories and compels action
  • Work directly with the Social Data Analyst, leveraging insights to make data-based decisions, optimize strategy and tactics and report out on weekly and monthly social performance reports
  • Collaborate with the broader social media team on supporting Edgewell's approach to social media at large
  • Stay current with social channels, technology, reporting tools, trends, and best practices to develop innovative ways to connect
  • Identify possible influencers and support existing influencer and ambassador relationships
  • Communicate insights from the social community to help inform other relevant stakeholders
  • Recommend and help implement required internal tools needed for the brands to succeed in Social media

 

Required Education, Skills And Experience

  • Bachelor's Degree- preferably in Marketing or Communications; or 9 years of equivalent experience in lieu of degree
  • At least five years' experience working in a fast-paced social media environment with content creation responsibilities
  • Deep understanding of Facebook, Instagram, Pinterest, Twitter at minimum
  • Solid working knowledge of enterprise level Social Media Management Systems (e.g., Hootsuite, Khoros, Sprinklr)

 

Desirable Education, Skills, And Experience

  • Specializes in social strategy, content development, and community moderation/engagement
  • Experience storytelling via conversational writing and visual communication
  • Skilled in social media comprehension and execution across multiple social channels, with an emphasis on Facebook, Instagram, Pinterest, and Twitter. Tik Tok and other emerging channels a plus
  • Possess excellent judgment and verbal/written communication skills, with the ability to adapt to the intended audience
  • Ability to work quickly and juggle multiple tasks during a typical workday
  • Ability to shape content at various stages of development
  • Highly skilled in interpreting and applying data to decision making
  • Appreciation and understanding of popular culture that contributes to an understanding of the brand's social media followers
  • Knowledge of the latest social media and tech trends
  • Experience articulating social strategy in meeting settings

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Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.