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Social Media Lead, Sun & Skin

Location: 

Shelton, CT, US

Req ID:  2727
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Position Summary:

The Social Media Lead is a thinker and a doer, with a strong entrepreneurial streak and stellar communication skills. They will build strategies and campaigns for social media that compliment and support the category and brand mission, working closely with peers and internal partners to develop and execute both best in class strategies and content for paid/organic social. This person is a community builder, owning brand voice on social and ensuring that consumers are engaged and supported in social conversation.  The ideal candidate is passionate about using social media to shape and grow the brand with the ability to blend creativity, social media instincts and data to produce content.  Requires excellent communication skills, strong writing experience, an understanding of various platforms, analytics and tools. Creativity, curiosity, entrepreneurial spirit and experience working in cross-functional teams are a must.

Accountabilities:

  • Understand overall business objectives and translate them into actionable social media strategies and content planning.
  • Own the brand voice on social platforms and help position the brand(s) as a well-loved brand; oversee the growth, management and engagement with social communities.
  • Create, plan, schedule, and post timely, dynamic, unique, and platform-relevant social content that tells stories and compels action.
  • Own the content development process for organic, and potentially paid social media; the role requires light content creation, but is supported by internal creative partners and at times, external agencies
  • Monitor, measure and analyze social campaign performance and KPIs; leverage insights to make data-based decisions, optimize strategy and tactics and report out on weekly and monthly social performance reports.
  • Stay current with social platforms (current & emerging), social technology, reporting tools, trends, audience development and content & creative best practices to develop innovative ways to connect.
  • Discover, recruit, and cultivate long lasting relationships with influencer talent for collaborations and new content in support of broader influencer strategy.
  • Communicate insights from the social community to help inform other relevant stakeholders.
  • Establish appropriate tracking and KPIs for key organic social platforms.
  • Proactively join conversations and build relationships on organic earned social media and paid influencer media as needed; grow, manage and engage with social communities.
  • Own and develop the social media playbook for each brand; create the voice on social channels and help position brands as highly desirable.
  • Develop paid social channel strategy for sun/skin brands, focusing on Creative, Audience, Measurement, and Testing best practices.
  • Accountable for paid social revenue goals, setting budgets and managing our digital media agency for growth across paid social channels.
  • Write briefs, set the testing agenda, facilitate ad trafficking, and report on results.
  • Lead in-platform testing (e.g., creative formats, messaging, audiences) and drive expansion into new social channels.
  • Partner with Analytics to uncover insights and test hypotheses to drive sales growth and unlocking additional revenue.

Required Education, Skills and Experience:

  • Bachelor’s degree: preferably in Marketing or Communications related degree.
  • At least 5 years’ experience working in a fast-paced social media environment with content creation responsibilities.
  • Solid working knowledge of enterprise level Social Media Management Systems (e.g., Hootsuite, Khoros, Sprinklr).

 

Desirable Education, Skills and Experience:

  • Specializes in community engagement, social strategy, and data insights.
  • Experience storytelling via conversational writing and visual communication.
  • Skilled in social media comprehension and execution across multiple social platforms.
  • Possess excellent judgment and verbal/written communication skills.
  • Ability to work quickly and juggle multiple tasks.
  • Ability to shape content at various stages of development.
  • Highly skilled in interpreting and applying data to decision-making.
  • Appreciation and understanding of popular culture that contributes to an understanding of the most relevant way for our brands to forge meaningful consumer relationships.
  • Advanced knowledge of the latest social media and tech trends.
  • Experience articulating social strategy in meeting settings.

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury