Senior Brand Manager, Strategy - Banana Boat -Hybrid


Shelton, CT, US

Req ID:  4192
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

* Please note - This role will be onsite in our Shelton, CT headquarters ~ 2 days/week.

Position Summary 

The Senior Brand Manager, Strategy will be an integral member of the Sun/Skin business unit responsible for developing a robust strategy in support of building strong brands.  Planning and executing the short-term and long- term strategic roadmaps, this critical role will be responsible for the planning, development, and implementation of all strategic and tactical consumer-marketing activities to enhance the growth and profitability for our brands by leading the mining of consumer insights that create a sustainable competitive advantage. Primary responsibilities will include establishing brand strategies and achieving business goals, digital and social media, pricing, and reporting.  Working closely and collaboratively with activation peers, drive and support digital transformation initiatives including owning the retail media strategy. This position requires consistent cross-functional collaboration with brand marketing teammates, sales, finance, and supply chain among others.  The ideal candidate will embody an entrepreneurial approach where this individual owns the business and disrupts the category. 


  • Responsible for understanding consumer behaviors & trends, owning consumer segmentation strategy, and delivering brand strategies, inclusive of brand concept & positioning, that resonate with the consumer(s) to allow EPC to profitably grow. 

  • Responsible for supporting and delivering the strategies that will deliver out-performance of our brands in the category, enable outstanding activation, and deliver key elements of the P&L, including net sales & A&P spending. 

  • Develop detailed brand strategy and plan for current and future years as part of strategic planning process including brand “big bets”. 

  • Lead creation of brand creative campaigns; create brand communications briefs/concepts and positioning statements that communicate key brand health elements. 

  • Lead the annual business planning process (ABP) - develop annual brand strategy and marketing plans inclusive of pricing, packaging updates, advertising, promotion, and new product commercialization. 

  • Track brand health and recommend changes and adjustments to strategy. 

  • Recommend strategic choices to ensure brands meet category financial targets (i.e., SGRM). 

  • Provide support & strategic counsel to support the long-term growth of healthy brand P&L’s, including counsel on SRGM, pricing, product mix & NPD impact to GM. 

  • Monitor in market sales performance and recommend action to achieve objectives for the category (i.e., business development, not just promo tactics). 

  • Understand drivers of shipments and recommend actions to address gaps or maximize business opportunities. 

  • Own communication strategy and claims for brand (s) product portfolio. 

  • Partner with category sales lead on pricing, promotion, placement and presence strategies to maximize both category and brand performance. 

  • Partner with category sales to identify business building & 4P opportunities in key classes of trade 

  • Partner with innovation team on what innovation is needed, ensure it is set up for in market success and lead development of commercial strategies. 

  • Own product lifecycle (i.e., product discos). 

  • As applicable, attract, grow, engage, and retain talent through timely, effective, and consistent use of performance management, succession, planning, coaching, and other talent management tools.  Identify and drive participation in training, development, and career growth opportunities for team members. 

  • Champions and represents EPC’s core values: People First, Moving Forward, Own It Together, Listen Up Speak Up. 

Required Education, Skills and Experience 

  • Bachelor’s Degree with a concentration in Business or Marketing related discipline. 

  • 5+ years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities. 

  • Strong business acumen – ability to understand key drivers of the business and know how to prioritize marketing activities; accordingly, is financially minded and can quickly size and action opportunities against the impact to the business. 

Preferred Skills and Experience 

  • MBA highly preferred. 

  • Strategic thinker, able to identify long-term opportunities and trends; ability to make decisions in a changing environment and anticipate future needs. 

  • Curiosity on consumer, category, and shopper trends and how brands can show up uniquely at retail and on dot com that resonates with the target consumer and moves the needle against KPIs. 

  • Strong communicator: can push thinking and steer strategy internally; can share brand vision and advocate for the customer externally. 

  • Driven by creative intuition but able to reflect and course-correct with data as well as report results and optimize using data. 

  • Collaborator and strong cross functional influencer, proven track record of gaining alignment and influence quickly with a diverse group of stakeholders.  

  • Self-motivated and goal-oriented; ability to work independently with minimal supervision. 

  • Strong interpersonal skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders. 

  • Strong project management skills; demonstrated ability to prioritize and handle several projects simultaneously while meeting tight deadlines. 

  • Detail-oriented with strong analytical and strategic thinking skills. 

  • Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization. 

  • Willingness to perform other duties and special projects as needed/requested. 

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint). 

The salary range for this position is $144,000 - $190,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance. 


Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury