Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
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Position Summary:
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The US Men’s Hair Removal team is looking for a strategic and seasoned Senior Brand Manager to join the Schick brand team.
This integral member of our growing team will play a critical role in leading the growth and innovation strategy for an iconic brand at a pivotal point in its brand journey. This role will be responsible for developing and driving the brands growth strategy and consumer-centric innovation pipeline.
We are looking for a self-starter, master collaborator, strategic thinker and creative problem solver. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. A proven ability to lead to results through influence, thrive in ambiguity and embrace a growth mindset will be key.
This is a unique and exciting opportunity to shape brand strategy, oversee innovation and packaging development, and create compelling innovation activation platforms that bring the brand to life. If you’re passionate about consumer insights, business transformation and innovation and want to build brands that resonate culturally, this is your chance to make a lasting impact.
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Accountabilities:
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Brand Growth Strategy
- Tracks, decodes and activates emerging shaving and grooming trends, evolving consumer behaviors and category shifts to identify market gaps, opportunities and threats and unlock whitespace opportunities
- In partnership with the Head of Business, plays a key role in annual business planning and the development of brand growth and innovation strategies
- Leverages consumer insights, cultural understanding and a “General Manager mindset” to drive both long-term brand equity and near-term performance
- Develops and owns LTO and Seasonal strategy, including the evaluation of strategic partnerships to be leveraged in communications and/or product innovation
Consumer-Centric Innovation and Renovation
- Translates brand growth opportunities into clear innovation briefs
- Champions a deep understanding of consumer behavior and preferences, ensuring the innovation strategy and concepts align with the brand strategy, brand positioning and business objectives
- Manages portfolio optimization projects, including renovations, packaging restages, and portfolio rationalization
- Collaborates closely with cross-functional partners (R&D, PMO, Insights, Marketing, Operations, Finance, Sales and Supply Chain) to ensure alignment and flawless go to market execution of innovation
- Is intimately familiar with the drivers of business/brand performance across all innovation launches and act as the go-to person for when questions arise (including P&L ownership for launches)
Innovation Launch Support & Communications Plans
- Partner with Category and Sales teams to develop compelling, customer ready sell-in materials
- Develop detailed marketing plans for product launches in partnership with the agencies and integrated communications teams, from creative brief to execution
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Brand Marketing Skills, Competencies:
- Innovation: Can leverage consumer and category trends and insights to identify pockets of growth and develop innovation roadmaps and concepts across both base and white space innovation. Has an “intra-preneurial” approach to drive rapid commercialization.
- Insights & Analytics: Strong analytical mindset with proven ability to assess complex data, generate insights, and shape business strategies.
- Commercial and R2M: Partners with Sales and Customers to execute best-in class strategy and maximize the business at retail.
- Business & Financial Acumen: Connects marketing strategies to business outcomes and financial performance, including P&L ownership.
- Creative & Brand Communication: Experience bringing brand purpose to life through breakthrough creative and engagement experiences in service of unlocking business growth.
- Digital Marketing: Fluent in digital marketing including how brands play digitally across the funnel and in eCommerce.
Ways of Working and Behaviors:
- Consumer Obsessed: Passionate about consumer centric innovation and brand building.
- Results Oriented: A bias for action, with a strong sense of ownership, and a desire for continuous improvement.
- Agile: Ability to lead multiple projects in a fast-paced environment while navigating ambiguity and cross-functional complexity with urgency and grace.
- Strategic & Critical Thinker: Enjoys assessing complex situations, identifying opportunities, and developing thoughtful, data-informed recommendations and plans.
- Strong Communication and Influencing Skills: Clear and concise communicator, comfortable presenting ideas and insights across levels and functions and influencing without direct authority.
Requirements
- Bachelor’s degree required, MBA preferred
- 10+ years in strategic brand marketing, preferably at a CPG
- Health and Beauty (HBA) or Personal Care industry experience a plus, but not required
- Prior experience leading innovation (not necessarily in an innovation dedicated role)
- Ability to be in office 3 days a week in either Shelton, CT (preferred) or NYC locations
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The salary range for this position is $145,000 - $200,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
