Consumer Insights Assoc. Mgr.-Hybrid

POSITION SUMMARY:   

The Associate Manager, Global Consumer Insights will be part of the Global Consumer Insights team, responsible for leading qualitative and quantitative consumer research in support of the Women’s Hair Removal Global Innovation Team and the North America Shave Business Unit.

Under the guidance of the GCI Manager for Women’s Hair Removal, the Associate Manager works with Global Innovation and North American Marketing business partners, leading consumer research that will help drive the development of new product innovation and in-market strategy & activation within the Women’s Hair Removal segment.

PRIMARY RESPONSIBILITIES:

• Work with the Women’s Hair Removal Innovation and Insights team on consumer insights projects relating to innovation - from opportunity identification, ideation, to testing / screening.
• Work with the US Shave Business Unit on in-market execution projects such as the commercialization of new innovation, brand positioning, packaging and advertising development and ROI.
• Partner with the GCI Senior Manager for Europe on global, annual brand & usage tracking programs.
• Collaborate with internal stakeholders to translate internal briefs into research projects.
• Be comfortable with a wide range of research tools and methodologies, both quantitative and qualitative.
• Execute research utilizing the appropriate methodologies to address business issues, from design through execution and reporting at various levels in the organization
• Managing supplier/agency relationships and ongoing research budget management.
• Develop an understanding broader category dynamics and competitive interactions, and bring external inspiration outside of EPC to help drive innovation and business growth.
• Pilot new methodologies and agency partnerships, to help continue the development of a best in case Consumer Insights function at EPC by contributing to the development of research Best Practices.
• Partner with syndicated data providers/suppliers to deliver necessary insights.
• This role leads to other opportunities within GCI; based on business needs and individual professional development.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree, preferably with a Marketing focus.
• At least 3 years marketing research experience, including a combination of consumer and syndicated (scanning & panel) research.
• Must have strong foundation in primary research and experience with new product development for CPG.
• Experience working in a matrix, team environment

PREFERRED QUALIFICATIONS:

• Experience in consumer packaged goods research preferred
• Experience across a broad range of qualitative and quantitative research techniques that complement an Innovation research role
• Ability to understand and interpret a range of syndicated data
• Strong project management skills
• Can provide an objective point of view that is consumer-centric and data driven
• Strong conceptual, analytical and strategic skills
• Strong communication skills, both verbal and written
• Ability to implement/execute initiatives with fiscal responsibility
• Confident working in cross-functional teams
• Comfortable in proactively finding creative solutions to problems.
• Passionate about connecting with and understanding consumers.

PRINCIPAL RELATIONSHIPS:    

Global Consumer Insights, Global Innovation, US Shave and Canada Business Units, Brand Strategy International team, R&D, Finance, Legal, Agency partners

The salary range for this position is $80k - $110k.  Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance. 

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