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Marketing Coordinator, Grooming (Remote)

Location: 

Shelton, CT, US

Req ID:  2717
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Position Summary:

 

We are looking for a digital-first communications pioneer – someone who is entrepreneurial (or scrappy or hungry), creative, innovative, and consumer-driven who will help us drive brand awareness and build brand love through various consumer touchpoints. This position will craft and tell our story to consumers, brand partners, and media.  The newly created role will support current and long-term corporate and brand objectives through media relations outreach efforts that generates interest in the company and our brands. The role requires fluency in social media best practices, content creation methods (prioritizing video), media engagement and buzz building, and must be highly collaborative, organized, and agile.  This role will work closely with others in the US Marketing team as well as the Creative Content team to build and implement influencer marketing strategy to grow consumer base and drive sales revenue.

 

Accountabilities

 

  • Own PR efforts for the brand, owning Editor Deskside meetings and pitching, creating messaging, managing strategy for creative deliveries, and overseeing and tracking of all placements
  • Manage influencer partnerships, identifying key partners, outlining storytelling and product priorities, and executing negotiation and contracts.
    • Develop and maintain relationships to drive organic brand support.
    • Ideate around impactful influencer programming to support strategic launches and pillar priorities.
  • Ideate, plan and execute brand partnerships to increase awareness and trial and ultimately drive ROI for the brand
    • Manage contracting, budgeting and tracking process.
  • Ideate, Concept and Lead any relevant consumer promotions & brand experience initiatives (i.e. sampling)
  • Monitor Digital Reviews and identify appropriate actions as necessary (Social, Retailer.com, DTC)
  • Work closely with the brand strategy & digital activation teams to ensure all brand communications, media plans, and influencer marketing efforts are aligned, cohesive and synergistic to maximize visibility and impact across platforms
  • Support the Digital & Media Marketing Manager with competitive best practices to maximize visibility and engagement on key social platforms (Instagram, YouTube, Twitter, Facebook, Pinterest, TikTok)
  • Become a social thought-leader within EPC, championing an organization-wide understanding of current & emerging social trends & platforms, and implications to help our brands best connect with consumers.

 

 

Required Education, Skills and Experience

  • Bachelor’s degree, preferably in Marketing, PR, Communications or similar discipline.
  • Minimum of 1 year of PR and Influencer Marketing experience with strong writing and storytelling capabilities.
  • In-depth knowledge of the influencer and media landscape.
  • Strong creative and strategic thinking capabilities. With a lean team, attention to detail and cross functional partnership is imperative. Must be able to remain organized & a proactive self-starter to succeed within this environment.

 

Desirable Education, Skills and Experience

 

  • Professional writing skills, including strategies, press releases, media alerts, talking points, and guidelines amongst others.
  • Digital Marketing / Advertising experience preferred but not required.
  • Curious, digital-first thinker who will drive innovation in this area.
  • Ability to influence without direct authority.
  • Self-motivated and goal-oriented; ability to work independently.
  • Strong interpersonal skills with the ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders.
  • Strong project management skills; demonstrated ability to prioritize and handle several projects simultaneously while meeting tight deadlines.
  • Detail-oriented with strong analytical and strategic thinking skills.
  • Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

 

Working Relationships

  • Brand Marketing
  • Sales
  • Commercial Acceleration
  • Business Unit Leadership teams
  • Cross-functional Leadership teams
  • Vendors
  • Advertising Agencies

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury