Integrated Consumer Touchpoint Manager

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

POSITION SUMMARY

Focus of role:

• Drive overall integration and synergy across consumer touchpoints across Shave brands.  Integration by making sure there is a consistent approach (audience targeting, messaging strategy) and effective execution across the touchpoints (national media – OLV, programmatic, other digital, shopper, social, retail media, Amazon, search, influencer, PR).
• Collaborate with cross-functional teams (in EPC and external agencies) to create unified, cohesive consumer messaging.
• Analyze customer journey data and feedback across the full funnel to refine strategies and drive higher conversion rates.  Additionally, drive conversations across the broad team of “what’s working” /”what’s not” to advance change and potential “test and learns.”
• Ensure that messaging and branding are consistent across all platforms and touchpoints
• Act as an internal “account executive” across the stakeholders who are involved in driving the strategy and the execution.    Stakeholders include: brand team, external media buying agencies (shopper, national), internal media buying teams (search, Amazon, WM media, social, influencer).
• Lead the Collaboration Council (Shave’s version of a traditional “IAT”) across the 4 invest brands (Hydro Silk, Schick Men’s, Intuition, Skintimate).
• Lead monthly funnel and touchpoint calendar reporting and tracking.

Key competencies:

• Media – broad understanding and experience with diverse types of media (CTV, OLV, shopper, retail media, social, digital, influencer, partnerships) including understanding of how consumers interact with brands across digital and physical environments
• Communication – strong written and oral communication skills
• Leadership – ability to influence across levels both internally and externally
• Organized/project management – able to prioritize and manage multiple brands and stakeholders

Skills and personality traits:

• High energy and creative individual who is comfortable helping to define this role and to proactively propose improvement ideas
• Consumer-first, brand passionate, always curious
• Collaborative, team-oriented
• Able to influence, persuade and motivate across team and with external partners
• Agile – thrives in fast paced, dynamic environment
• Organized and able to manage and prioritize across multiple brands
• Self-starter

Experience:

• 5+ years working in marketing/ media role across a brand or agency.
• BA

Reports to: Head of social and integrated media

Why You’ll Love This Role:
As the Consumer Touchpoint Quarterback, you’ll have the unique opportunity to be at the center of our consumer journey, shaping how we interact as a business team AND how we show up with the consumer. If you’re passionate about creating meaningful brands and impactful consumer connections, we’d love to have you on our team

The salary range for this position is $120,000 - $150,000.  Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.