Integrated Communications Mgr, Body & Skin

This role will be Hybrid out of either our Shelton, CT or NYC office

Position Summary

Reporting to the Senior Director, Integrated Communications, the Head of Integrated Communications will lead Edgewell’s full-funnel marketing effort, translating strategy into integrated, high-impact media and retail activation. This role is accountable for aligning national, shopper, PR, influencer, other media and communications investment across channels, ensuring disciplined budget stewardship, strong agency performance, and measurable business outcomes.

The Head of Integrated Communications serves as the strategic hub between Brand, Sales, Analytics, and Agency partners to ensure marketing investments drive brand health, mental availability, and commercial growth across Edgewell’s portfolio.

Key Responsibilities:

• Investment Strategy: Own media investment frameworks, budget allocation principles, and decision-making governance across brand, shopper, and retail media. Ensure marketing investments are prioritized, optimized, and aligned to commercial objectives, retailer strategies, and seasonal business needs.
• Integrated Strategic Marketing Plans: Translate category brand team briefs across paid, owned, and / or earned channels based on the brand’s goals and market realities. Execute plans and ensure delivery on KPIs. Determine marketing investment allocations and strategies based on brand, channel, and tactic and align on timing and budget with appropriate stakeholders.
• Agency Management: Lead and orchestrate media agencies, eStudios (i.e., Edgewell’s internal creative studio), and external partners across the full funnel. Set clear roles, scopes, performance expectations, and ways of working to ensure accountability, efficiency, and consistency in execution. Proactively address concerns with agency partners or internal stakeholders as needed.
• Media Performance. Track and report on all media performance. Partner with agency team to report in-market results to brand category team and utilize results and insights to optimize marketing plans and campaigns.
• Improve Brand Health. Create improvement in awareness and partner with the Data & Analytics Team to ensure brands remain relevant, trusted and preferred by consumers utilizing both spontaneous and prompted awareness tools.  Leverage appropriate data tools to identify actionable insights to optimize marketing strategies and campaigns.
• Continuous Improvement and Agility. Respond quickly to shifts in market trends and consumer preferences. Proactively identify opportunities to enhance brand awareness and mental availability, adjusting strategies as needed to stay ahead of competitors. Drive integration of best practices across brand category teams and the CMO organization.
• People Leadership. Inspire, develop, and guide team to executive marketing plans and initiatives effectively, to meet or exceed expected KPIs while exemplifying Edgewell’s values and behaviors and holding your team accountable to them.

Required Competencies:

• Commercial Acumen: Deep understanding of how media drives both brand equity and in-store/online sales in a highly competitive, price-sensitive market.
• Data Fluency: Experience with CPG-specific measurement tools and platforms (e.g., Nielsen, IRI, Circana, retailer POS data, MMM, iROAS).
• Cross-Functional Leadership: Navigates matrixed organizations and aligns multiple stakeholders—from marketing to sales to retail partners to drive greater impact and efficiency.
• Agility & Foresight: Quick to respond to shifts in market trends, media technology, and consumer preferences.
• People Leadership: Strong ability to inspire, motivate, and guide teams through change and complexity. Skilled in talent development, performance management, and building inclusive, high-trust environments where individuals thrive and teams succeed.

Required Skills and Experience:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field; MBA preferred.
• At least 8 years of media leadership experience in the CPG industry or adjacent verticals.
• Demonstrated success in managing large-scale, multi-channel media campaigns across brands, shopper, and retail media ecosystems.
• Deep understanding of CPG marketing and communication strategies and activations.
• Familiar with media and analytics platforms such as Google Analytics, Nielsen, IRI, LiveRamp, DSPs, and RMNs like Amazon, Walmart Connect, Kroger Precision Marketing, etc.
• Strong track record in agency/vendor management, budget stewardship, and delivering ROI.

The salary range for this position is $120,000 - $160,000.  Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance. 

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