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Head of Marketing

Location: 

Shelton, CT, US

Req ID:  2140
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Role Summary:

Reporting to the Senior VP, North America Marketing, the Head of Marketing is responsible for establishing and implementing strategic marketing plans designed to capitalize on market opportunities and propel growth. Develop and execute digital and traditional strategies, manage marketing budgets, and coordinate with agency vendors. The Head of Marketing will assess the competitive landscape and determine business and marketing plans inclusive of pricing strategy, launch message, and brand positioning to build a creative, integrated, multi-channel marketing plan that builds brand awareness and measures the return on marketing program investments.

 

Responsibilities:

  • Develop segment investment strategy to maximize EPC ROI as part of the strategic planning process, with holistic EPC viewpoint (vs. individual segment).
  • Plan and direct omnichannel marketing campaigns and develop marketing toolkits for retailers and distributors.
  • Lead agencies on strategy, content and creative development for fully-integrated marketing communications ensuring consistency of messaging across all platforms; develop and communicate written briefs for use by agencies (e.g., creative advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.).
  • Develop long-term product roadmap to capitalize on current and future consumer trends.
  • Partner with Sales to develop challenge strategies and drive growth business at key customers.
  • Develop strategically sound portfolio pricing strategy which considers the consumer, customer, competition and P&L impact.
  • Manage digital presence and lead an effective social media presence.
  • Lead and execute PR and media outreach efforts, in conjunction with external resources, to drive earned media.
  • Ensure brand messaging and customer experience is consistent across all customer touch points.
  • Collaboratively partner with Global Marketing, Operations, E-Commerce, Finance and Sales to clearly communicate and execute brands’ growth plans.
  • Monitor and influence business performance to drive profitable growth; establish aggressive yet achievable P&L targets for the segment.
  • Lead Annual Business Planning (ABP) and Strategic Planning process with a focus on key business issues, competitive landscape, resource allocation.
  • Measure and evaluate marketing campaigns effectiveness and recommend improvements/changes.
  • Identify challenges and emerging issues and develop internal and external marketing solutions and define and execute appropriate strategies to support.
  • Attract, grow, engage and retain talent through timely, effective, and consistent use of performance management, succession, planning, coaching, and other talent management tools.  Identify and drive participation in training, development and career growth opportunities for team members.
  • Continuously analyze the competitive environment and consumer trends to ensure the Company’s marketing strategy is competing effectively.

 

Required Experience, Education, Skillset:

  • Bachelor’s degree in Marketing or Business, MBA preferred.
  • 10+ years of progressive CPG marketing experience developing and implementing strategies to drive brand growth. Personal care or beauty Marketing experience is a plus.
  • Experience having directed and managed a sizeable team of direct and in-direct reports.
  • Demonstrated experience and leadership managing comprehensive strategic marketing and communications, media relations, and marketing program.

 

Desired Skillset, Experience, Capabilities:

  • Strong track-record of brand activation and marketing execution (online and instore promotion, media mix and channels).
  • Strategic, action-oriented individual with a passion for tactical and detailed marketing execution.
  • Experience with multiple creative and media agencies crafting a brief, executing a creative plan and evaluating and executing media strategies.
  • Experience managing a team and working across departments, with demonstrated success planning and accomplishing goals. Highly skilled at leading others, but fully capable of accomplishing tasks independently when needed.
  • Strong team player with the drive to help assure high quality standards.
  • Experience creating and leading strategic, multi-channel marketing programs for consumer packaged goods; luxury products or beauty/skincare is preferred.
  • Digital capability and success operating successfully in a disrupted retail environment.
  • Entrepreneurial mindset, a passion for new business and a proven track-record in generating, leading and converting opportunities.
  • Highly organized with strong attention to detail, flexible, self-motivated and able to succeed in a dynamic fast-paced environment.
  • Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization.
  • Ability to manage multiple projects simultaneously, effectively manage time and respond to changing priorities in a fast paced, entrepreneurial environment.
  • Strong interpersonal and problem-solving skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders.
  • A strong combination of both creative and analytical skills a must; understanding of budgets and product costing, plus ability to proactively gather, analyze and evaluate complex data.
  • Inspiring, motivated and proactive leader that will creatively thing outside the box and challenge the team to do the same to build solutions to give the brands an edge.
  • Sound financial acumen; strong analytical skills and ability to make data driven decisions.
  • Proven ability to analyze Nielsen or syndicated consumption data.
  • The ability to challenge status quo and continuously identify cost effective opportunities to maximize return on spending.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint); must be able to create engaging reports and presentations.

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury