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Head of Marketing, Sun & Skin

Location: 

Shelton, CT, US

Req ID:  2731
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Position Summary:

 

The role of the Head of Marketing is to provide strategic marketing leadership for the new category specific business unit in the US.  This role will develop category/portfolio brand strategies that will drive out performance in the marketplace with strong P&L delivery and share growth.  The role will lead a dynamic team that is responsible for the creation of brand assets, social and media plans that fit the brand strategies to deliver an outstanding brand experience.  This critical leadership role will develop and execute digital and traditional strategies, manage marketing budgets, and coordinate with internal and external stakeholders to assess the competitive landscape and determine business and marketing plans inclusive of pricing strategy, launch message and brand positioning to build a creative, integrated, multi-channel marketing plan that builds brand awareness and measures the return on marketing program investments. This role will be key in the transforming the marketing team around digital and performance marketing.

 

The Head of Marketing must approach the marketing with a “disruptor” mindset, grounded in deep category expertise, creative and contemporary plan development, and agile execution.  The ideal candidate will thrive at:

 

  • being able to build and grow a product category through effective brand marketing and positioning
  • being able to understand the big picture with a high drive to make things happen by anticipating and shaping the future
  • Embracing the unique targeting, messaging, and economic returns of digital marketing and its role through the marketing funnel
  • Challenging the team to explore new ways of reaching the consumer and breaking through the competitive landscape
  • being able to find creative solutions to complex problems
  • being able to lead mostly through influence and process
  • bringing evidence-based decision-making to your communications
  • building a culture of accountability by leadership and example

 

 

 

Accountabilities

  • Responsible for all marketing activities that will result in the out-performance of our brands in the category, including the consumer experience and delivering the P&L.  
  • Ensures brand strategies and omni-channel activations through digital marketing work together to connect brand building and storytelling to easy buying solutions while driving brand equity, engagement, and sales and share growth
  • Develop and lead the digital media & marketing strategy that leads to optimized digital marketing plans, connecting the traditional marketing channels with more targeted and personalized digital marketing channels such as paid social, programmatic, retargeting
  • Delivers the category/portfolio brand strategies that allows EPC to out-perform (i.e., category segmentation).
  • Develops detailed brand strategy and digitally-led activation plans for current and future years as part of the strategic planning process.
  • Defines the brand target, positioning, executional equities (i.e., vis id) to deliver on EPC objectives that will maximize the portfolio.
  • Lead and oversee the creation of brand creative campaigns.
  • Develop vision and strategy for the digital consumer experience that will deliver revenue goals, and drive efficient customer acquisition and ROAS without sacrificing brand or long-term growth
  • Support DTC brands via digital marketing planning, activation and optimization
  • Recommends strategic choices to ensure brands meet category financial targets.
  • Sets budget allocation across the brands within the category.
  • Monitors in market sales performance and recommends actions to achieve objectives for the category.
  • Understand drivers of shipments and recommend actions to address gaps or maximize business opportunities.
  • Provides marketing strategy and activation inputs to supply to aid in supply planning.
  • Partner with category sales lead on pricing, promotion, placement, and presence strategies to maximize both category and brand performance.
  • Collaboratively partner with Central Innovation, Commercial Acceleration, Operations, Finance and Sales to clearly communicate and execute brands’ growth plans.
  • Own communication strategy and claims for brand (s) product portfolio.
  • Partner with innovation team on what innovation is needed, ensure it is set for in market success and lead development of activation plans.
  • Identify challenges and emerging issues and develop internal and external marketing solutions and define and execute appropriate strategies to support.
  • Attract, grow, engage and retain talent through timely, effective, and consistent use of performance management, succession, planning, coaching, and other talent management tools.  Identify and drive participation in training, development and career growth opportunities for team members.
  • Continuously analyze the competitive environment and consumer trends to ensure the Company’s marketing strategy is competing effectively.

 

Required Education, Skills and Experience

 

  • Bachelors’ degree in Marketing or Business, (Master’s degree/MBA is highly preferred).
  • 10+ years of progressive CPG marketing experience developing and implementing strategies to drive brand growth. Personal care or beauty marketing experience is a plus.
  • Entrepreneurial mindset, a passion for new business and a proven track-record in leading and managing comprehensive strategic marketing and communications, media relations, and marketing programs.
  • Experience building, executing, and measuring data-driven marketing programs across digital and traditional channels. Experience creating and leading strategic, multi-channel marketing programs for consumer-packaged goods; luxury products or beauty/skincare is preferred.
  • A creative thinker, strategic leader, progressive ideator and flawless executor who is focused on delivering real business innovative marketing.

 

 

Desirable Education, Skills and Experience

  • Strong track-record of digitally led brand activation and marketing execution (online and instore promotion, media mix and channels).
  • Experience managing a team and working across departments, with demonstrated success planning and accomplishing goals. Highly skilled at leading others, but fully capable of accomplishing tasks independently when needed.
  • Highly organized with strong attention to detail, flexible, self-motivated and able to succeed in a dynamic fast-paced environment.
  • Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization.
  • Ability to manage multiple projects simultaneously, effectively manage time and respond to changing priorities in a fast paced, entrepreneurial environment.
  • Strong interpersonal and problem-solving skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders.
  • A strong combination of both creative and analytical skills a must; understanding of budgets and product costing, plus ability to proactively gather, analyze and evaluate complex data.
  • Inspiring, motivated and proactive leader that will creatively think outside the box and challenge the team to do the same to build solutions to give the brands an edge.
  • Sound financial acumen; strong analytical skills and ability to make data driven decisions.
  • The ability to challenge status quo and continuously identify cost effective opportunities to maximize return on spending.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint); must be able to create engaging reports and presentations.

 

Working Relationships

  • Sales
  • Commercial Acceleration
  • Business Unit Leadership teams
  • Cross-functional Leadership teams
  • Innovation team
  • R&D
  • Operations and Finance
  • Logistics
  • Market Research
  • Vendors
  • Advertising Agencies

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury