Head of Integrated Communications

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Position Summary

Reporting to the Chief Marketing Officer, as Head of Integrated Communications you’ll lead full-funnel media strategy and execution across brand, retail, social, search, and DTC. You’ll drive performance through data, innovation, and agency partnerships while managing multi-million-dollar investments. This role is key to maximizing ROI and aligning marketing efforts across teams and channels.

Key Responsibilities:

• Integrated Media Strategy:
  Develop and execute holistic media strategies that connect brand, retail, social, search, and DTC media across the full marketing funnel. Ensure integration across traditional and digital channels to drive both brand equity and conversion at scale.
• Performance & Analytics:
  Lead data-driven media planning and optimization efforts, leveraging retail media networks (RMNs), syndicated data, and performance analytics to inform investment decisions. Drive continuous improvement through measurement frameworks that link media to sales and brand health.
• Innovation & Trends:
  Champion media innovation by testing emerging platforms, evolving audience targeting strategies, and staying ahead of evolving consumer behaviors in the CPG landscape. Apply insights to capitalize on shifts in shopper journeys and media consumption.
• Agency Management:
  Oversee media agency relationships including selection, onboarding, performance management, and optimization—in close collaboration with brand teams to ensure strategic alignment and executional excellence.
• Media Investment Oversight:
  Manage multi-million-dollar media budgets across multiple brands and product categories. Optimize investment across brand and retail touchpoints, and negotiate with media partners to maximize value and effectiveness.
• Team Leadership & Development:

Lead, coach, and develop a high-performing media team. Foster a culture of collaboration, accountability, and continuous learning. Set clear goals, provide regular feedback, and empower team members to grow their capabilities and deliver exceptional results.

Required Competencies:

• Strategic Integration:
  Ability to connect media plans to CPG business objectives, retail cycles, and consumer behavior.
• Commercial Acumen:
  Deep understanding of how media drives both brand equity and in-store/online sales in a highly competitive, price-sensitive market.
• Data Fluency:
  Experience with CPG-specific measurement tools and platforms (e.g., Nielsen, IRI, Circana, retailer POS data, MMM, iROAS).
• Cross-Functional Leadership:
  Skilled in navigating matrixed organizations and aligning multiple stakeholders—from marketing to sales to retail partners.
• Agility & Foresight:
  Quick to respond to shifts in market trends, media technology, and consumer preferences.
• People Leadership

Strong ability to inspire, motivate, and guide teams through change and complexity. Skilled in talent development, performance management, and building inclusive, high-trust environments where individuals thrive and teams succeed.

Required Skills and Experience:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field; MBA preferred.
• 8–10 years of media leadership experience in the CPG industry or adjacent verticals.
• Demonstrated success in managing large-scale, multi-channel media campaigns across brand, shopper, and retail media ecosystems.
• Deep understanding of CPG marketing calendars, innovation launches, and retailer-specific media activations.
• Proficient in media and analytics platforms such as Google Analytics, Nielsen, IRI, LiveRamp, DSPs, and RMNs like Amazon, Walmart Connect, Kroger Precision Marketing, etc.
• Strong track record in agency/vendor management, budget stewardship, and delivering ROI.

Working Relationships and Environment

• • Reports to Chief Marketing Officer
  • Partners closely with cross functional partners: Category Teams, Sales, Finance

The salary range for this position is $168,000 - $230,000.  Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance. 

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.