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CRM & Email Mktg Mgr

Location: 

Shelton, CT, US

Req ID:  435
Job Type: 

We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.

 

Position Summary:

 

The primary responsibility of the CRM & E-Marketing Manager will be to drive the development of CRM & E-mail campaigns that generate consumer demand and engagement, improve conversion, and drive retention rates. This position will work across multiple brands and regions to help define the global communication standard and manage the consumer lifecycle.

 

This person will be responsible for end-to-end delivery from strategy development, to capturing business requirements, to planning, set-up, deployment, delivery, and evaluation of performance against KPIs. She/he will collaborate with key stakeholders in Marketing, Analytics, Content, and Customer Experience.

 

Accountabilities

 

  • Create and deliver the global CRM strategy to drive strong consumer engagement through activation and analytics, ultimately driving trial, repeat, retention and loyalty
  • Execute and manage consumer communications strategy, including building an E-mail program, from the ground up
  • Be responsible for retention campaigns, from conceptualization through analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution
  • Work closely with analytics team to develop insights from consumer behavior to drive the business.
  • Develop, implement and then own weekly reports for CRM program monitoring
  • Analyze email performance and provide ongoing feedback to Creative, Marketing and Merchandising teams on what is working and what is not
  • Conduct regular, extensive experimentation (A/B and MVT) to facilitate rapid learning & application of any insights
  • Continually assess the current state of CRM & e-mail programs to identify new opportunities and build them into the strategic roadmap.
  • Stay in touch with new technologies that can help us evolve our data-driven strategies and personalized customer communications.
  • Monitor industry statistics and provide benchmarking where available.
  • Support the broader Customer Experience team with analytics and website maintenance as needed

Required Education, Skills and Experience

 

  • Bachelor’s Degree required
  • A minimum of 5 years’ experience in CRM, marketing operations, eCommerce or related fields

Desirable Education, Skills and Experience

 

  • Thorough experience working with an ESP (Hybris Marketing a strong plus)
  • Outstanding organizational skills, the ability to prioritize, multi-task and manage time without direction
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • Motivated, independent & entrepreneurial self-starter that is comfortable in start-up type atmosphere and is willing and ready to “roll their sleeves up” across all functions
  • Thorough knowledge of Hybris Commerce & Hybris Marketing
  • Strong strategic and analytical skills
  • Strong communication and presentation skills
  • Open to international travel
  • Excellent interpersonal and communication skills, including strong personality and flexible approach to build relationships
  • Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices
  • Strong project Management Skills
  • Passion for technology, consumer experience development, and data-driven marketing

 

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Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

 


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury

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