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Brand Manager

Location: 

Shelton, CT, US

Req ID:  631
Job Type: 

We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.

 

 

Position Summary:

Develops, implements and evaluates marketing activities to meet profit and sales objectives for a brand. Responsible building strong brands, overall coordination, including setting the direction, executing programs and leading daily activities for a brand 

 

Accountabilities

 

Business Fundamentals: 

  • Provides strategic rationale for spending and reallocation recommendations 
  • Accountable for ensuring brand budget is within P&L parameters 
  • Effectively manages brand through monthly Pre -S&OP process 
  • Can effectively communicate key issues impacting brand volume performance and identify potential solutions 
  • Has deep understanding of brand P&L and meet with finance quarterly  

 

Business Analytics 

  • Regularly has ability to leverage insights to business implications based on existing research 
  • Identifies analysis opportunities for the brand 
  • Skilled at analyzing complex data to develop Key Learning’s and implications for brand  
  • Establishes aggressive yet achievable Brand Health metrics goals 
  • Identify and apply key consumer insights to support business opportunities  
  • Able to conduct comprehensive competitive analysis utilizing appropriate strategic framework  
  • Able to anticipate competitive response to brand actions 
  • Develops hypothesis in advance of data collection/analysis 
  • Succinctly translates data into underlying conclusions/implications/recommendations 
  • Has experience in advanced analytics such as Marketing Mix, Price Elasticity, Bases volumetric, Equity Tracking 
  • Able to lead development of CAR/CER for product line extension/restage 
  • Identifies opportunities to apply prior research/knowledge to support existing and new brands. 
  • Recommends programs and share findings with other regions/brands 

 

Communication 

  • Responds effectively to questions, even when unprepared; can "think on feet"  
  • Effectively presents and gains alignment to a plan or proposal with authority and conviction 
  • Demonstrates ability to write clear and actionable recommendations 

 

Strategic Planning 

  • Leads the ABP process.  Specific skills include work plan management, developing accurate analyses, leading agency partners, and P&L development 
  • Has an ability to develop an innovation road map including converting key consumer insights into product opportunities, developing financial revenue/capital projections   
  • Leads execution of multiple marketing programs as part of ABP 

 

Brand Development (Consumer Communication) 

  • Able to write product concepts and positioning statements; exhibits ability to guide team to develop concepts/ positioning statements 
  • Initiates marketing claims development process with R&D and agency partners for products or brands 
  • Develops and implements programs from start to finish including the establishment and evaluation of metrics  
  • Leads others to develop and execute programs 
  • Leads promotional or major packaging graphics projects including overseeing timeline to deliver  on– shelf execution date 
  • Leads advertising development from briefs to overseeing consumer research to validate advertising  
  • Leads advertising production in conjunction with agency to deliver timetable and budget 
  • Key contact with agencies for a brand 
  • Support the creation of a full digital strategy to enhance brands in the digital space;

 

Required Education, Skills and Experience

 

  • B.A/B.S. Degree  
  • At least 5 years of experience in consumer-packaged goods marketing  
  • 2+ years of experience planning and executing digital marketing campaigns;

Desirable Education, Skills and Experience

 

  • MBA Preferred 
  • Proven leadership and strategic abilities 
  • Must be a decisive, action oriented individual with experience leading others 
  • Proven ability to communicate cross functionally  
  • Must have excellent written and presentation skills 
  • Proven ability to work effectively on teams  
  • Must demonstrate mastery of marketing techniques 
  • Proven working experience in digital marketing;
  • Demonstrated experience driving results through paid and organic social media campaigns;
  • SEO experience (i.e., title tags, meta descriptions, key word density);
  • Proficiency using 3rd party technical and Social tools and platforms (Hootsuite, Buffer, Nuvi, TweetDeck Sprout Social, Sprinklr, Radian 6, Mail Chimp, Javascript, Word Press, CSS, etc).,

Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

 

*CB*

#LI-JM1

 

 


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury