Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Hybrid in NYC or Shelton, CT

Position Summary

We’re hiring an Associate Social Media Manager to lead and elevate our social presence for Edgewell’s Body & Skin brands. The ideal candidate is a passionate content marketer who lives and breathes social- someone who can move with agility, create scroll-stopping content, and build authentic communities around our brands. This person will execute brand social strategies, manage content calendars and craft engaging, platform-native content that brings each brand’s mission and vision to life. As a true community builder, this role will own brand voice across social channels- driving conversation, engagement and brand love. We’re looking for an out-of-the-box thinker who can help our brands show up meaningfully in culture and lead conversation in the moments that matter.  

Accountabilities

• Build and execute social media content calendars for Edgewell’s Body & Skin brands on multiple channels, partnering with brand and creative teams to ensure alignment with marketing priorities.

• Develop and publish compelling, social-first content across channels with focus on Instagram and TikTok

• Manage community engagement- owning brand voice, responding to followers and proactively inserting the brands into relevant conversations and cultural movements

• Own the content development process for organic; the role requires moderate content creation and is supported by internal creative partners and at times, external agencies.

• Manage UGC / Creator Program, sourcing and curating content that authentically reflects each brand and resonates with its target consumer

• Manage consumer gifting and surprise-and-delight fulfillment to deepen community connection

• Track and analyze performance across key organic social platforms, using insights to refine content strategy and share learnings with cross-functional partners

• Collaborate with cross-functional partners (creative, PR, influencers, and media) to ensure consistent and cohesive brand presence across touchpoints

• Stay current with social platforms (current & emerging), social technology, reporting tools, trends, audience development and content & creative best practices to develop innovative ways to connect.

Required Education, Skills and Experience

• Bachelor’s degree; preferably in Marketing or Communications.

• A minimum of 1-2 years of experience working in social media, managing multiple brands and channels with content creation responsibilities.

• Strong understanding of social platforms (Instagram, TikTok, Facebook, YouTube, X, Reddit, etc.) and emerging digital trends

• Skilled in content creation writing, briefing, and/or producing assets optimized for each platform

• Strong ability to produce and edit mobile first video content on behalf of the brands

• Solid working knowledge of enterprise level Social Media Management Systems (e.g., Sprinklr, Hootsuite, Khoros) and Creator/Influencer Management Systems (e.g. Aspire, GRIN, CreatorIQ, Captiv8)

• Graphic Design and/or ability to adapt content in Canva or Photoshop

• Knowledge of social listening and analytics tools (e.g. Talkwalker, Brandwatch, All Ears)

• Strong copywriting and communication skills with an eye for detail and brand consistency

• Self-motivated and adaptable, able to work independently and as part of a team

• Extremely detail-oriented, "no task is too small" attitude

The salary range for this position is $88,000 - $132,000. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

#LI-AC1

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.