Hybrid - Associate Brand Manager, Sun

Position Summary:

The Associate Brand Manager will be an integral member of the US marketing team and play a key role in driving the overarching strategy of brands. Primary responsibilities will include supporting the Senior Brand Manager in the planning, development, and implementation of 360, full-funnel marketing plans to enhance the growth and profitability of the brand. This role provides a rare opportunity for an associate manager to gain in depth experience with brand positioning, target consumer segmentation, and creative development.

Accountabilities:

• Assist in the development and execution of comprehensive annual marketing plans to steward iconic brands and achieve stated business objectives
• Assist in development of compelling brand communications including digital video, static, paid social, influencer content, brand integrations, and A+ content
• Champion the target consumer, brand positioning, and brand voice throughout the organization
• Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives;
• Ensure consistency of visual brand identity across all consumer touchpoints including product, packaging, communications, etc.
• Process owner for creative development, testing, artwork and sales samples in addition to overseeing packaging changes;
• Assist in briefing, developing, executing plans with multiple agencies. Coaching them to create compelling comms
• Develop and manage A&P budget; provide regular updates of spending versus budget and ensure P&L is accurate and reflects any significant deviances from plan;
• Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions;
• Initiate or support market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into actionable plans;
• Effectively synthesize data from multiple sources to identify issues, opportunities, and insights and make recommendations for optimizing plans
• Partner closely with Sales to identify opportunities to expand the business in existing channels of trade;
• Communicate brand strategies, plans, and innovations to the sales organization for them to translate into compelling selling stories 

Required Education, Skills and Experience

• Bachelor's degree from an accredited college or university with a concentration in Business or Marketing related discipline;
• 1-2 years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities;

Desirable Education, Skills and Experience

• Strong market awareness and familiarity with latest marketing trends and best practices;
• Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses;
• Self-motivated and goal-oriented; possess inherent initiative, curiosity, and creative problem solving skills
• Strong interpersonal skills; ability to work in a highly collaborative environment and build trust with team members and various key stakeholders;
• Compelling story teller
• Ability to recognize opportunities for improvements and proactively offer ideas for how to improve;
• Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines;
• Ability to influence without direct authority;
• Detail-oriented with strong analytical and strategic thinking skills;
• Strong communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization;
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Working Relationships

• Key relationships internally will include working with other brand commercial and global marketing colleagues and cross-functional team members including Sales, Category Development, R&D, Operations, and Finance.  External engagement will include advertising agencies and market research partners.

Work Environment

• Some travel is required
• Ability to sometimes work outside of traditional business hours.