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(Remote) Associate Brand Manager, Strategy

Location: 

Shelton, CT, US

Req ID:  3002
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

 

Position Summary:

 

The Associate Brand Manager will be an integral member of the US marketing team and play a key role in driving the overarching strategy for brands that almost every woman in America knows like Schick Intuition. Primary responsibilities will include supporting the Senior Brand Manager in the planning, development, and implementation of 360, full-funnel marketing plans to enhance the growth and profitability of the brand. This role provides a rare opportunity for an associate manager to gain in depth experience with brand positioning, target consumer segmentation, and creative development.

 

Accountabilities:

 

  • Assist in the development and execution of comprehensive annual marketing plans to steward iconic brands and achieve stated business objectives
  • Assist in development of compelling brand communications including digital video, static, paid social, influencer content, brand integrations, and A+ content
  • Champion the target consumer, brand positioning, and brand voice throughout the organization
  • Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives;
  • Ensure consistency of visual brand identity across all consumer touchpoints including product, packaging, communications, etc.
  • Process owner for creative development, testing, artwork and sales samples in addition to overseeing packaging changes;
  • Assist in briefing, developing, executing plans with multiple agencies. Coaching them to create compelling comms
  • Develop and manage A&P budget; provide regular updates of spending versus budget and ensure P&L is accurate and reflects any significant deviances from plan;
  • Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions;
  • Initiate or support market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into actionable plans;
  • Effectively synthesize data from multiple sources to identify issues, opportunities, and insights and make recommendations for optimizing plans
  • Partner closely with Sales to identify opportunities to expand the business in existing channels of trade;
  • Communicate brand strategies, plans, and innovations to the sales organization for them to translate into compelling selling stories

 

 

 

Required Education, Skills and Experience

 

  • Bachelor's degree from an accredited college or university with a concentration in Business or Marketing related discipline;
  • 1-2 years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities;

 

Desirable Education, Skills and Experience

 

  • Strong market awareness and familiarity with latest marketing trends and best practices;
  • Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses;
  • Self-motivated and goal-oriented; possess inherent initiative, curiosity, and creative problem solving skills
  • Strong interpersonal skills; ability to work in a highly collaborative environment and build trust with team members and various key stakeholders;
  • Compelling story teller
  • Ability to recognize opportunities for improvements and proactively offer ideas for how to improve;
  • Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines;
  • Ability to influence without direct authority;
  • Detail-oriented with strong analytical and strategic thinking skills;
  • Strong communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization;
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

 

 

 

Working Relationships

 

  • Key relationships internally will include working with other brand commercial and global marketing colleagues and cross-functional team members including Sales, Category Development, R&D, Operations, and Finance.  External engagement will include advertising agencies and market research partners.

 

Work Environment

  • Some travel is required
  • Ability to sometimes work outside of traditional business hours.

 

 

 

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury