Associate Brand Manager, Portfolio Strategy & Innovation, Sun Care (Hybrid)


Shelton, CT, US

Req ID:  4440
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Position Summary:

The Associate Brand Manager of Portfolio Strategy & Innovation will be a key member of the Edgewell Sun Care Marketing team, bringing ideas to life in support of the already strong portfolio sun care brands. This role will help create positioning, packaging, and go-to-market plans for new products, as well as collaborate with the cross-functional teams to ensure that the products are developed competitively and ready for on-time launch.



  • Lead cross functional team members in creating an agile product development plan for all new product and renovation projects. This includes assisting in timeline development, consumer research, product claims development, expansion plans and operations/supply chain launch support;
  • Lead sales samples process and execution;
  • Lead NPD packaging process for FY25+ projects;
  • Assist Sr. Brand Manager in building business cases that outline BU opportunity and risks, as well as highlight prospective financial performance for each new product (including forecasting, profitability, volumetric and sales tracking);
  • Work with Brand Activation team to build launch plan and provide input in new product marketing assets / campaigns;
  • Partner with the Sales team to help develop compelling innovation and sell-in presentations for key retailers as well as identify proactive opportunities to expand the business;
  • Manage NPD/Beauty Conference list & share opportunities;
  • Manage the Product Development/Innovation group budget, providing regular updates of spending versus budget as well as communicating any significant deviances from plan

Required Education, Skills and Experience

  • Bachelor’s degree from an accredited college or university with a concentration in Business or Marketing related discipline;
  • 2+ years CPG experience having directly supported a brand with commercialization responsibilities;

Desirable Education, Skills and Experience

  • MBA preferred;
  • Strong commercial awareness and familiarity with latest marketing trends and best practices;
  • Demonstrated working experience in product development and/or commercialization;
  • Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses;
  • Self-motivated and goal-oriented; ability to work independently with minimal supervision;
  • Strong interpersonal skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders;
  • Ability to recognize opportunities for improvements and proactively offer ideas for those opportunities;
  • Excellent organizational skills;
  • Ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines;
  • Ability to influence without direct authority;
  • Detail-oriented with strong analytical and strategic thinking skills;
  • Ability to work in a fast-paced and highly matrixed environment;
  • Strong communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization;
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)


The salary range for this position is $96,000 - $144,000. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.



Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury