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The US Men’s Shave Brand Marketing team is looking for a strategic and experienced Associate Brand Manager to join the team during a pivotal time in the Schick’s brand journey. This integral member of this growing team will play a critical role in supporting the successful execution of the growth agenda and innovation pipeline for an iconic brand at a pivotal point in its brand journey.
We are looking for self-starter, strategic thinker and creative problem solver. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals. A proven ability to influence without direct authority, thrive in ambiguity and embrace a growth mindset will be key.
This role offers a unique and exciting opportunity to shape the future growth of the brand through innovation, packaging restaging, and compelling innovation activation platforms. Primary responsibilities will include partnering with the Senior Brand Manager to manage innovation from concept to launch execution, monitoring and assessing innovation performance, and leading marketing plan executions in support of LTOs/innovation. Additional core responsibilities may include forecasting, business analytics, project management across activations, customer initiatives, as well as monthly reporting on brand, competitive landscape, and budget.
While this role will have a heavier focus on innovation, renovation and LTOs, we are looking for a candidate who can continue to grow as a well-rounded brand marketer and will be excited to rotate in the future into a more “base business” role and/or “communications” focused role as part of their career journey at Edgewell.
If you’re passionate about consumer insights, business transformation and innovation and want to build brands that resonate culturally, this is your chance to make a lasting impact.
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Accountabilities:
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Trends & Consumer Insights
- Work closely with Consumer Insights and Analytics to track and decode emerging shaving and grooming trends, evolving consumer behaviors and category/competitive shifts
- Leverages insights to identify market gaps, opportunities and threats and unlock whitespace opportunities
- Commands a deep understanding of consumer behavior and preferences, ensuring the innovation projects align with the brand strategy, brand positioning and business objectives
Consumer-Centric Innovation and Renovation
- Translates brand growth opportunities into clear innovation briefs
- Supports the execution of portfolio optimization projects, including renovations, packaging restages, and portfolio rationalization
- Collaborates closely with cross-functional partners (R&D, PMO, Insights, Marketing, Operations, Finance, Sales and Supply Chain) to ensure alignment and flawless go to market execution of innovation
Innovation Launch Support & Performance
- Supports the development of compelling, customer ready sell-in materials in partnership with SBM, Category and Sales teams
- Monitors the drivers of business/brand performance across all innovation launches to enable timely recommendations and decision making, including demand planning and forecasting decisions and optimizations for innovation initiatives
- Oversee budget tracking, collaborating with finance and other budget stakeholders
Consumer Communications & Activation
- Support the development and leads the execution of the 4P strategy (product, price, promotion, place) for innovation
- Leads the flawless execution of detailed marketing plans for product launches in partnership with the agencies and integrated communications teams
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Brand Marketing Skills, Competencies:
- Insights & Analytics: Strong analytical mindset with proven ability to assess complex data, generate insights, and shape business strategies
- Creative & Brand Communication: Understanding of brand building, creative development, media fundamentals and Digital Marketing
- Business & Financial Acumen: Ability to connect marketing strategies to business outcomes and financial performance, including foundational P&L understanding
- Strong Communication and Influencing Skills: Clear and concise communicator, comfortable presenting ideas and insights across levels and functions and influencing without direct authority
- Innovation: Can leverage consumer and category trends and insights to identify pockets of growth and develop innovation concepts, leveraging an “intra-preneurial” approach to drive rapid commercialization.
Ways of Working and Behaviors:
- Consumer Obsessed: Passionate and curious about consumer centric innovation and brand building
- Execution Excellence: Results oriented with creative problem-solving skills and an ability to lead multiple projects in a fast-paced environment with urgency and grace
- Results Oriented: A bias for action, with a strong sense of ownership, and a desire for continuous improvement.
- Agile: Ability to lead multiple projects in a fast-paced environment while navigating ambiguity and cross-functional complexity with urgency and grace.
- Strategic & Critical Thinker: Enjoys assessing complex situations, identifying opportunities, and developing thoughtful, data-informed recommendations and plans.
- Strong Communication and Influencing Skills: Clear and concise communicator, comfortable presenting ideas and insights across levels and functions and influencing without direct authority.
Requirements
- Bachelor’s degree required, MBA preferred
- 3+ years of work experience, with at least 2 years in brand marketing, preferably at a CPG
- Prior experience working on innovation projects a plus (not necessarily in an innovation dedicated role)
- Health and Beauty (HBA) or Personal Care industry experience a plus, but not required
- Experience leveraging POS data (IRI/Nielsen) a plus
- Ability to be in office 3 days a week in either Shelton, CT (preferred) or NYC locations
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