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Associate Brand Manager, Grooming Innovation


Shelton, CT, US

Req ID:  2707
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Position Summary:

The Associate Brand Manager of Innovation will be a key member of the Edgewell Grooming Marketing team by bringing ideas to life in support of building upon its strong portfolio of brands. This role will create positioning, packaging, and go-to-market plans for new products, as well as collaborate with the cross-functional teams to ensure that the products are developed competitively and ready for on-time launch.  For those who enjoy acting on ideas, thrive on thinking and reacting quickly, and love putting new products on shelves, this role is for you! 


The brands that comprise Edgewell Grooming – Cremo, Jack Black, Bulldog and Edge - are some of the fastest growing brands in the company.  With the #1 Prestige Men’s Grooming Brand (Jack Black), the #1 Masstige Grooming Brand (Cremo), the #1 Shave Prep Brand (Edge), and a global leader in the natural-focused grooming segment (Bulldog), this business unit is uniquely positioned in the category to address a broad range of grooming consumer segments.  Cremo, Jack Black and Bulldog are all recent acquisitions and maintain their “disruptor”, entrepreneurial cultures while benefiting from the resources of a larger company.  





  • Lead cross functional team members in creating an agile product development plan for all new product and renovation projects. This includes assisting in timeline development, consumer research, product claims development, and operations/supply chain launch support; 

  • Assist Sr. Brand Manager in building business cases that outline BU opportunity and risks, as well as highlight prospective financial performance for each new product (including forecasting and profitability);  

  • Work with Brand Activation team to build launch plan and provide input in new product marketing assets / campaigns; 

  • Collaborate with the Design team in product naming and packaging development; 

  • Partner with the Sales team to help develop compelling innovation and sell-in presentations for key retailers as well as identify proactive opportunities to expand the business; 

  • Identify key grooming trends, learnings, and competitive new product launches to actively identify new product and renovation opportunities; 

  • Manage the Product Development/Innovation group budget, providing regular updates of spending versus budget as well as communicating any significant deviances from plan 



Required Education, Skills and Experience


  • Bachelor’s degree from an accredited college or university with a concentration in Business or Marketing related discipline; 

  • 3+ years CPG experience having directly supported a brand with commercialization responsibilities


Desirable Education, Skills and Experience

  • MBA preferred; 

  • Strong commercial awareness and familiarity with latest marketing trends and best practices; 

  • Demonstrated working experience in product development and/or commercialization; 

  • Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses; 

  • Self-motivated and goal-oriented; ability to work independently with minimal supervision; 

  • Strong interpersonal skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders; 

  • Ability to recognize opportunities for improvements and proactively offer ideas for how to improve; 

  • Willingness to roll-up-sleeves and occasionally perform duties outside of job scope; 

  • Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines; 

  • Ability to influence without direct authority; 

  • Detail-oriented with strong analytical and strategic thinking skills; 

  • Ability to work in a fast-paced and highly matrixed environment; 

  • Strong communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization; 

  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) 


Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

Nearest Major Market: Bridgeport
Nearest Secondary Market: Danbury