Sr. Brand Manager


Shanghai, SH, CN

Req ID:  4676
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Sr. Brand Manager

Permanent, Shanghai, China

Attractive salary & benefits


Let's Talk About You

You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our Sr. Brand Manager role, this might be your next step! This is a great choice for an ambitious doer, maker, and innovator, especially since it requires a team spirit focus. While it may sound cliché, we’re looking for a someone with strong commercial/ brand development experience to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Schick, Banana Boat, Hawaiian Tropic, Wet Ones, Bulldog Skincare for Men, Jack Black, Cremo and recently acquired Field Trip… just to name a few!).


Now, Let’s Get Down to Business

You will be reporting to Marketing Director and will be responsible for developing brand and China brands strategies, tactics and action plans. Successful execution of these strategies is required to achieve the targets. So, if you have ideas, we want to hear them! The right person for this role will work closely with our Marketing, Sales, Supply Chain, Finance and HR teams, so a good communicator is a must. If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse, and nurturing colleagues. They’re an inspiring bunch. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.


Are You Ready to Show Us What You’ve Got?

Ideally you will have tack record as Sr. Brand Manager gained within a consumer goods or commercial business.

In addition, it would be great if you have the following skills and experience:


  • Build robust brand equity and consumer love with relevant consumer messaging, content, experience, and integrated support across touch points
  • Leverage global and local resources to build strong product portfolio and pipeline to ensure sustainable growth
  • Drive solid business results and share gain 
  • Manage project timelines of brand/product launches and the implementation of all marketing related activities
  • Effective management of brand P&L, including A&P planning and product profitability 
  • Liaising with key stakeholders to accurately forecast for new products and existing product lines
  • Briefing and executing Communication Plans inclusive of Media planning, Activation, Digital and Social
  • Assist in all relevant reporting in relation to brand, category performance, consumer insights and competitor analysis


•     Solid FMCG marketing experience for at least 7 years, including both product innovation and commercial development, with a track record of achievements.  Personal care category knowledge and experience is preferred.

•     Have good business acumen to identify opportunities with strategies and activations to achieve, who have the big picture in mind with attention to details.

•     A team leader who can initiative and drive key business projects with management alignment and cross functional team support to deliver results. 

•     People manager experience preferred.

•     University educated and above

Personal Traits

•     Ambitious doer, maker and innovator with strong ownership and result-oriented attitude

•     Self-motivated and open minded

•     A fast learner to quickly grow from experience and continuously improve with learnings


•     Strong & effective communication skills. 

•     Balanced marketing skills with business analytical skills as well as creativity

•     Skills in project management, product development and brand building activations

•     Familiar with digital & social ecosystem, BM and EC channel dynamics and key drivers 

•     Fluent English in writing and reading

What we offer

A ‘can do’ working culture with the following benefits:

Attractive salary, plus medical insurance, hybrid working style, meeting free Fridays, great working and learning environment, casual smart dress code and a great team!


Now Take the Next Step

If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please apply online with an up-to-date CV in English and Chinese along with your salary expectations. Alternatively, feel free to pass onto your colleagues who may be interested. For information about this great company, visit

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.