Trade Marketing Analyst

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Position Summary

The Trade Marketing Analyst is responsible for accelerating sales in the market through the development and execution of in-store plans and promotions, as well as through the understanding of shopper and customer trends and behaviors within the assigned channel.

Accountabilities

1. Develop and execute channel-specific business strategies in alignment with Sales and Marketing
2. Analyze shopper patterns and insights to identify growth opportunities at the point of sale
3. Propose and manage in-store actions aligned with customer needs and available resources
4. Design, implement, and control the annual promotional grid by category/channel/customer
5. Maximize in-store marketing campaigns to ensure brand visibility and impact
6. Coordinate with vendors for POP materials and ensure quality execution in stores
7. Track report promotional pricing performance and in-store execution results
8. Design and monitor Brand Ambassadors programs, including tools, training, and incentives
9. Control and report Customer Marketing budget execution (A&P, Deflator) by channel
10. Contribute to S&OP process through visibility of promotional grid and sell-out trends
11. Support the creation of Selling Stories by providing a shopper-centric perspective
12. Ensure compliance with Gross Margin and Net Sales targets for assigned channels
13. Develop and implement e-commerce plans and initiatives, ensuring alignment with overall channel strategy, shopper behavior, and digital growth objectives.

Required Experience & Skills

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Communications, or related field
• 2–3 years of experience in Trade Marketing or Customer Marketing roles within the FMCG industry
• Proven ability to manage in-store execution and investment control (Deflator, A&P)
• Experience working with promotional planning and execution tools
• Proficiency in Microsoft Office (Word, PowerPoint; Excel deseable)
• Familiarity with NIELSEN data and its application for visibility and distribution monitoring

• Intermediate to advanced English proficiency (90%)

• Self-motivated, proactive, and goal-oriented
• Strong team player, willing to learn and contribute
• Focused on delivering results and continuous improvement
• Ability to build and maintain effective cross-functional relationships
• High level of adaptability and ownership
• Strong organizational and communication skills
• Ambitious, both professionally and personally
• Exceptional analytical and problem-solving skills 

For more Information on how We Make Useful Things Joyful, Visit www.edgewell.com

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.