Sr Marketing Specialist, Grooming
New York, NY, US
This role is Hybrid out of either our NYC or Shelton, CT office
Position Summary
The Senior Marketing Specialist will be an integral member of the Grooming business, responsible for supporting strategies that fuel brand love and sales growth. This role will be responsible for supporting the Brand team in development and implementation of strategic and tactical consumer-marketing activities. Primary responsibilities will include Sample Coordination, PO Management, Innovation Mod Tracking, Product Mockups & managing all ecomm/retail imagery. This position requires consistent cross-functional collaboration with brand strategy and innovation teammates, creative & production services, sales, finance, and safety/regulatory. The ideal candidate will embody an entrepreneurial approach to support the team in continuing to disrupt the grooming category.
Accountabilities:
- Responsible for all PO management across the Grooming Business and supporting team in monthly budget reconciliation with finance.
- Ownership of all Sample Coordination to facilitate: Product Testing, Efficacy/Claims Testing & any Customer Sales Samples to support product development and ultimately retailer sell-in.
- Responsible for Sales x NPD Mock-ups for Retail Customer Meetings and POG Rooms.
- Partner with Sales Operations, Customer Development and Brand Strategy to complete information needed for Playbook and Add/Delete Tools
- Partner with Sr. Category Manager and D&A team for any necessary product coding that cannot be absorbed by Circana.
- Support creation of any POS needs for Sales Org by submitting briefs & Tracking cost within budget.
- Oversee Digital Asset Management (DAM) content in partnership with eStudios & brand team. Own all partnering with Brand and Ecomm Teams to ensure all product imagery is uploaded and copy is accurate across channels and platforms.
- Support Innovation Team with any coordination needed across Contract Manufacturers. Oversee Fragrance Tracker Updates in partnership with Innovation Brand Manager and Nose.
- Support Strategy and Innovation Team with Competitive Tracking
- Support Grooming Team with Commercial Innovation as needed.
- Support ABM Team across all A&P tracking/reconciliation.
- Champion and represent EPC’s core values: People First, Moving Forward, Own It Together, Listen Up Speak Up.
Required Education, Skills and Experience
- Bachelor’s Degree with a concentration in Business or Marketing related discipline.
- 2-3 years CPG/Beauty Marketing experience having directly supported a brand in a global or commercial organization
- Strong business acumen – ability to understand key drivers of the business and know how to prioritize marketing activities; accordingly, is financially minded and can quickly size and action opportunities against the impact to the business.
Preferred Skills and Experience
- Strategic thinker; ability to make decisions in a changing environment and anticipate future needs.
- Curiosity on consumer, category, and shopper trends and how brands can show up uniquely at retail and on dotcom.
- Strong communicator: can push thinking and steer strategy internally; can share brand vision and advocate for the customer externally.
- Driven by creative intuition but able to reflect and course-correct with data as well as report results and optimize using data.
- Collaborator and strong cross functional influencer, proven track record of gaining alignment and influence quickly with a diverse group of stakeholders.
- Self-motivated and goal-oriented; ability to work independently with minimal supervision.
- Strong interpersonal skills; ability to work in a highly collaborative environment and work effectively with team members and various key stakeholders.
- Strong project management skills; demonstrated ability to prioritize and handle several projects simultaneously while meeting tight deadlines.
- Detail-oriented with strong analytical and strategic thinking skills.
- Excellent communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization.
- Willingness to perform other duties and special projects as needed/requested.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
Position can be based in Shelton, CT or NYC
The salary range for this position is $84,000 - $110,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City