Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
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Position Summary:
This dynamic position is responsible for developing and executing insight-based Category Management and shopper engagement strategies for the Grooming business while working closely with the field category development team to translate these into actionable solutions to increase sales for the category and EPC brands.
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Accountabilities
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- Be the Grooming Business Units category expert and educate both EPC’s internal & external teams, as well as customers, on category, consumer and shopper trends and insights
- Own the development of high-level category fundamentals such as the Category 101, National Category Merchandising strategy, annual SKU priorities and the Category Path to Purchase
- Identify relevant macro category, and shopper trends and collaborate with the field category development team to activate against these trends across channels and retailers
- Lead the development of the EPC Shopper Learning plan for Grooming Business Units, incorporating both internal and external priorities into the process, and gaining alignment from the Category Development Directors.
- Partner with Global Consumer insights to execute shopper research and synthesize findings so they’re actionable at the customer level
- Analyze and synthesize information across data sources such as customer internal scan and loyalty data, Circana HH Panel, industry data platforms such as WGSN, Kantar, industry studies and custom consumer/shopper research to ensure holistic and unique solutions are recommended to and implemented by our customers
- Support category management evolution through the adoption and application of the most recent sales tool technologies including shelf management tools such as JDA, Point of Sale systems (IRI) applications, Assortment Tool (Rich Mix) with emphasis on fact-based selling.
- Employ category management tools and business processes to develop customized solutions for shop-ability, distribution space, assortment and promotions.
- Utilize category expertise and unique research and insights to penetrate additional influencers at the customer, outside of the buyer, to increase credibility and develop a more strategic partnership with retailers
- Ensure effective partnership and communication between Sales, Sales Planning and Marketing in the whole planning and execution process, especially for key growth initiatives.
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Required Education, Skills and Experience
- Bachelor’s degree from an accredited college or university
- 10 + years of CPG experience in Category Management with knowledge of Shopper research projects, synthesizing findings and working directly with retailers.
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Desirable Education, Skills and Experience
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- Experience working in CPG on personal care categories a must – male grooming experience a plus.
- Detail oriented with strong analytical and strategic thinking skills
- Self-motivated and goal oriented with the ability to work independently with minimal supervision
- Excellent organizational skills; ability to manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines
- Strong interpersonal and communication skills, both written and verbal; ability to tailor messages and speak to various key stakeholders across the organization in a clear and concise manner
- Proven ability to operate effectively in a highly matrixed environment with competing priorities
- Strong project management skills, ability to influence without direct authority
- Ability to work in a highly collaborative and cross functional environment and work effectively with other team members
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
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- Experience working with various cross functional members including Sales and Marketing
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Work Environment
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- Flexible to sometimes work outside of traditional business hours
- Estimate 15% of Domestic travel
The salary range for this position is $136,000 - $182,000. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
