Senior Director, Paid Media & Integrated Communications

Position Summary

Reporting to the Chief Marketing Officer (CMO), this role is responsible for setting the vision and leading Edgewell’s approach to paid media and integrated communications.

As a key leader in the company’s broader marketing transformation, this individual will oversee paid media strategy, planning, investment, and performance across the portfolio of brands. They will also lead the media agency partnership and define the operating model to ensure consistent, effective execution across brands. They will partner closely with earned and owned media leaders to deliver a cohesive, integrated go-to-market approach that drives brand growth, consumer engagement, and business results.

This is a highly visible, enterprise leadership role with impact and long-term business growth.

Key Responsibilities:

1. Paid Media Strategy & Planning

• Develop and execute full funnel paid media strategies across brand, retail, social, search, and DTC channels.
• Translate brand and business priorities into integrated media plans that balance brand building and conversion.
• Define channel roles and ensure alignment across traditional and digital platforms.

2. Media Investment & Performance

• Lead paid media investment strategy across multiple brands and product categories, including allocation, prioritization, and optimization.
• Manage multi-million-dollar media budgets, ensuring investment drives both brand equity and commercial outcomes.
• Drive data-driven planning and in-market optimization, leveraging RMNs, syndicated data, and performance analytics.
• Partner with Insights & Analytics to establish measurement frameworks that connect media performance to sales and brand health.

3. Media Agency Management

• Lead the media agency partnership, ensuring alignment on priorities, execution, and deliverables.
• Define and evolve the agency operating model, establishing clear roles, responsibilities, and ways of working across internal teams and agency partners.
• Ensure consistent execution standards and best practices across brands and campaigns.

4. Integrated Communications

• Partner closely with earned and owned media leaders to ensure paid media is fully integrated into go-to-market plans.
• Align media strategy with PR, social, influencer, and content strategies to maximize reach and impact.
• Drive coordination across Brand, I&A, eStudios, and agency teams to deliver one integrated plan.

5. Innovation & Capability Building

• Champion media innovation, testing emerging platforms, evolving audience strategies, and new capabilities across the media landscape.
• Stay ahead of consumer behavior shifts and translate insights into actionable strategies.
• Build scalable frameworks, playbooks, and best practices to strengthen paid media capabilities across the organization.

6. Team Leadership & Development

• Lead, coach, and develop a high-performing media team.
• Foster a culture of collaboration, accountability, and continuous improvement.
  
  

Required Competencies:

• Strategic Integration: Ability to connect media plans to CPG business objectives, retail cycles, and consumer behavior.
• Commercial Acumen: Deep understanding of how media drives both brand equity and in-store/online sales in a highly competitive, price-sensitive market.
• Data Fluency: Experience with CPG-specific measurement tools and platforms (e.g.,Circana, retailer POS data, MMM, iROAS).
• Cross-Functional Leadership: Skilled in navigating matrixed organizations and aligning multiple stakeholders—from marketing to sales to retail partners.
• Agility & Foresight: Quick to respond to shifts in market trends, media technology, and consumer preferences.
• People Leadership: Strong ability to inspire, motivate, and guide teams through change and complexity. Skilled in talent development, performance management, and building inclusive, high-trust environments where individuals thrive and teams succeed.

Required Skills and Experience:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 15+ years of media leadership experience in the CPG industry or adjacent verticals.
• Demonstrated success in managing large-scale, multi-channel media campaigns across brand, shopper, and retail media ecosystems.
• Deep understanding of CPG marketing calendars, innovation launches, and retailer-specific media activations.
• Well versed in analytics platforms such as Google Analytics, Circana, LiveRamp, DSPs, and RMNs such as Amazon, Walmart Connect, Kroger, etc.
• Strong track record in agency/vendor management, budget stewardship, and delivering ROI.

Working Relationships and Environment

• Reports to Chief Marketing Officer
• Partners closely with cross-functional teams, including Brand, Sales, Finance, and Insights.

The salary range for this position is $192,000–$288,000. 

Compensation for this position varies based on a range of equal opportunity factors, including but not limited to role scope, level of experience, relevant skills, education and credentials, external and internal benchmarks for equivalent roles and experience, business sector, and geographic location. Compensation decisions are based on the specific facts and circumstances of each case. In addition to base salary, the total rewards package may also include, for eligible roles, bonus, and long-term Incentive. Edgewell offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Your Talent Acquisition Partner can provide additional details regarding total rewards offerings and the applicable salary range for the relevant location(s) during the hiring process.