Billie - Growth Content Marketing Manager


New York, NY, US

Req ID:  4044
Job Type: 

Launched in 2017, Billie is an award-winning shave and body care brand that was built to champion womankind. We’re committed to a working environment that welcomes, empowers and celebrates all of our team members' unique identities. Our flexible working model allows our team to work remotely, but we also have a beautiful New York City office that’s available to all team members, if and when they want a dedicated space.


Billie is searching for a Brand Growth Marketing Manager to help bring our brand vision to life across multiple growth platforms. In this role, you’ll support campaign management and execution, focusing on driving the highest results for Billie in-store and online. You will assist in campaign development and management across TV/CTV, online video, shopper marketing and own influencer and affiliate partnerships.  


We’re looking for someone who enjoys the balance of analysis and strategic execution while working cross functionally with our creative, retail sales, and technology teams. If you thrive in a data-driven environment, have a knack for the DTC world, and are passionate about building out reports while monitoring campaign performance, read on!


This is an individual contributor role, reporting to the Senior Marketing Manager of Omni-Channel Marketing.


What you’ll do:

  • Manage Billie’s influencer and affiliate programs across all channels
  • You will be responsible for scaling both - optimizing for CAC 
  • Research and identify strategic opportunities across influencers, affiliates, and shopper marketing
  • Identifying new partners to work with and analyzing for expected return 
  • Support the Senior Manager with campaign development, execution, and analysis 
  • Implement marketing programs to maximize conversion of each audience
  • Monitor channel performance and assist in building budget recommendations
  • Maintain and analyze important metrics across channels
  • Test emerging media channels to reach incremental audiences and inventory for accelerating growth


What we’re looking for:

  • Minimum of 3 years of experience in influencer planning and execution (DTC or SAAS background preferred)
  • Demonstrable skills with using data and analytics to drive strategy 
  • Impeccable communication skills with a knack for project management
  • A strategic mindset to escalation management and triage, remaining calm under pressure with a solution-focused approach
  • A self-starter who is comfortable with fast turnarounds and tight timelines
  • Some experience with affiliate marketing
  • Someone who can lead by example and demonstrate Billie’s core values


The salary range for this position is $80,0000-$90,000 annually. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.


Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City