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Category Development Manager, Target Sun Care & Fem Care


Minneapolis, MN, US

Req ID:  759
Job Type: 

We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.



Position Summary

This position will lead Sun/Skin Care & Feminine Care Category Development responsibilities through the analysis of MerchIQ, Syndicated POS and Panel data in combination with consumer/shopper insights and industry trends to help drive strategic growth for Target Edgewell Personal Care Sun/Skin Care & Feminine Care categories. The Target Category Development Manager is responsible for strategy development, planning and implementing Category Management initiatives to maximize business goals for profit, volume and share.

This position will be to understand and anticipate Sun/Skin Care & Feminine Care consumer demand to maximize the growth of Sun/Skin Care & Feminine Care at Target in total and by segment.  This will be done by identifying and making recommendations to capitalize on category opportunities and/or challenges in the following areas:

Develop POG recommendations that make the shopping experience simple for the Target shopper by using current merchandising principals, Target strategic direction, operational efficiency requirements, and shopper research learnings.


1. Co-develop and manage the annual integrated customer business plan with the Target Sun/Skin & Feminine Care buying team to achieve the agreed upon brand and customer growth strategies and objectives.

2. Partner with the Target buyer to develop strategic category plans which attain Target objectives (profit, volume, margin, and share objectives). 

3. Provide thought leadership in identifying business opportunities with Target.

4. Act as category expert by objectively delivering Category Development principles and solutions to Target through use of customer internal scan and loyalty data, Nielsen, industry studies and custom consumer/shopper research. 

5. Support category management growth through the application of the most recent sales technologies including shelf management tools such as JDA, Point of Sale systems (MerchIQ, Atlas, Nielsen and IRI) applications, Assortment Tool (Rich Mix), Market-wide Pricing and Panel (Nielsen, IRI and Numerator) with emphasis on category growth solution-based selling.

  1. Demonstrate expertise in category management and efficient assortment to Target.
  2. Be proficient in interpreting shopper and consumer research to drive category solutions development with Target


6. Develop and strengthen Target Sun/Skin & Feminine Care relationships through objective presentation and active participation in Weekly Target Management updates, Assortment and P-O-G reviews by delivering objective value-added insights and recommendations to grow the category and Sun/Skin Care & Feminine Care brands. 


7. Utilize shelf management software (JDA) and category expertise to provide recommendations for shelf placement of new items and existing products with an objective of securing distribution/placement.


8. Initiate & synchronize brand strategies/priorities with Target Sun/Skin & Feminine Care strategies for a win-win. Execute new product initiatives accordingly. Develop scorecards and monitor the execution of 4P activities in line with established objectives and guidelines.


9. Leads discovery and articulation of new shopper insight, and the business opportunities derived from them, and ensures learning is understood by Target Sun/Skin & Feminine Care team.

10. Participates in identifying and/or defining customer shopper segmentation and targeting strategies through understanding of dynamics such as “loyalty” (shopping frequency and expenditures) or “lifestyles” (segments who buy products with a certain profile) and supplementing behavioral understanding with discovery of needs and insight.

11. Monitor changes in the consumer and competitive environment for Target buying team and supports established/new products.
Target Category Validator “Must Have” Skills
System / Analytical Skills:

  • Proficient in Microsoft Office, Nielsen/IRI, MerchIQ, JDA (space management tool) and database management.
    • Clear understanding of how to pull data from Nielsen AOD or IRI Unify Platform (Syndicated POS), HH Panel and Retailer data.
  • Proven analytical skills with the ability to interpret data, uncover root causes of trends and deliver concise action-oriented recommendations on findings.
  • High attention to details.
  • Demonstrated ability to develop category stories leveraging consumer and shopper knowledge (Kantar, Mintel, etc.).


Advisory/Validator Skills:

  • Understanding of Target’s Advisory Team Principles and how to operate within their expectations of confidentiality.
  • Proven ability of being able to establish and maintain effective relationships with the customer, gain their trust and respect.
  • Excellent communication and interpersonal skills.
  • Ability to be objective and think strategically.
  • Able to work independently and to plan, organize and set/achieve priorities.
  • Excellent presentation skills.
    • Capable of understanding the objective and delivering a clear presentation that can be shared without your presence.
  • Previous Target Category management experience.




  • Prior Target Category Captaincy or Validator role






Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.



Nearest Major Market: Minneapolis