Retail Media Manager

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Retail Media Manager, EU

London, UK

Hybrid Working

Attractive salary & benefits

Let's Talk About You
You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine.

We are looking for an experienced Professional to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).  

Now, Let’s Get Down to Business

The EU Retail Media Manager is responsible for driving the e-commerce performance marketing strategy and execution across the European market.  This includes working closely with the key pureplay accounts (particularly Amazon) our ecommerce advertising agencies, other online retail partners to develop and implement marketing campaigns, digital strategies, that maximize online sales, search results, enhance brand visibility, and drive customer engagement. This role requires a data-driven, creative, and results-oriented individual who can balance strategic planning with tactical execution.

Are You Ready to Show Us What You’ve Got? 

While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.

Here’s a sample of what you’ll get up to:

E-commerce Performance Marketing Strategy & Planning:

• Develop and execute the e-commerce trade marketing strategy for Europe, aligning with overall brand objectives and key pureplay account needs.
• Develop an SEO specific strategy; to complement Paid Search to increase the visibility of brands with the objective to increasing sales for the e-com business.
• Partner with cross-functional teams (brand, sales, digital, and product) to ensure e-commerce campaigns are aligned with business goals.
• Identify emerging trends in e-commerce marketing and propose innovative tactics to improve customer experience and drive online sales.
• Manage and update the e-commerce marketing calendar, ensuring timely execution of campaigns, promotions, and product launch activities online.

Digital Advertising & Campaign Management:

• Lead the creation and execution of digital advertising campaigns (e.g., paid search, SEO, paid display, affiliates, CRM) to drive traffic and sales on e-commerce platforms.
• Optimize campaigns based on data insights, ensuring a high return on investment (ROI) and maximizing customer acquisition and conversion.
• Work closely with the marketing team to execute paid media strategies across key ecommerce channels
• Manage budgets for paid media, ensuring efficient spend allocation and achieving KPIs.

Performance Tracking, Reporting & Optimisation:

• Define and track key performance indicators (KPIs) for e-commerce marketing campaigns, including sales growth, traffic, conversion rates, new customer rate, and customer acquisition costs.
• Use key data and analytics tools to evaluate the effectiveness of campaigns, identifying opportunities for optimization.
• Provide regular reporting on e-commerce marketing activities, sharing insights and recommendations with senior leadership and key stakeholders.

Content Creation & Optimization:

• Collaborate with creative teams (internally/ or externally) to develop high-quality content for e-commerce sites (e.g., Displays), digital channel ads, social platforms.
• Drive initiatives to continuously improve online product content based on customer/ consumer feedback, performance data, and A/B testing results.

Cross-functional Collaboration:

• Work closely with the eCom trading managers, creatives and marketing teams to ensure strong proposition and consistent messaging across all digital touchpoints.
• Coordinate with the logistics and supply chain teams to ensure product availability and timely delivery for promotions and campaigns.
• Collaborate with customer service teams to ensure that customer queries related to online sales are addressed promptly and effectively.

Pureplay Account, Marketplace, Social Commerce, DTC Advertising Management:

• Develop and manage marketing initiatives tailored to specific e-commerce platforms to increase product visibility, conversion rates, and sales.
• Monitor and optimize advertising executions, ensuring they meet platform guidelines and leverage the best possible SEO practices.
• Collaborate with marketplace partners to implement digital merchandising, content optimization, and promotional campaigns.

Here’s what we are looking for:

Essential:

• 5+ years of experience in performance media particularly in Amazon or leading agencies which specialize in Personal Care/ FMCG industries
• Deep understanding of eCommerce platforms and good understanding of trading/ general account management
• Strong experience with digital advertising (AIO, Google Ads, Meta, TikTok, CRM)
• Proficiency in using analytics tools (AMS/ AMC, Google Analytics, Meta, TikTok, Power BI, Salesforce) to track and report on campaign performance.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills.

Desirable:

• Experience in the Consumer Goods or Retail industry.
• Proficiency in additional European languages (e.g., French, German, Spanish) is a plus.

Personal Attributes:

• Strong analytical mindset with the ability to derive insights from data and optimize performance.
• Creative thinker with the ability to craft engaging campaigns that resonate with the target audience.
• Results-driven, with a focus on achieving KPIs and driving measurable outcomes.
• Team player who thrives in a collaborative environment and builds strong relationships with internal and external partners.
• Highly organized, with strong project management skills and attention to detail.
• Customer-centric, always striving to enhance the online shopping experience.

What we offer

Competitive salary, hybrid working possible, employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, sports & social club membership, casual smart dress code and a great boss!  

Now take the nest step

If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please email an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass onto your teammates who may be interested. For information about this great company, visit www.edgewell.com. 

#INT

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.