Bulldog, Global Brand Manager

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Global Brand Manager – Bulldog Skincare
Location: Central London (Hybrid)

Attractive salary & benefits

Let’s Talk About You
You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine.
If you’re excited by the opportunity to shape and grow a purpose-led brand across international markets, this could be your next step.
We are looking for an experienced Brand Manager to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).

Now Let’s Get Down to Business
If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse and nurturing colleagues. They’re an inspiring bunch.
In this role, you will support the growth of Bulldog Skincare across international markets, helping to shape and bring to life the brand vision through impactful campaigns and partnerships – including our European collaboration with Ironman®.
Reporting to the Global Senior Brand Manager, you’ll play a key role in building brand equity and driving market share, working closely with global and local stakeholders, innovation teams and the wider European Marketing team.

Here’s a sample of what you’ll get up to:

Support the development and delivery of the global brand strategy to drive international growth
Help activate and maximise the long-term Ironman® partnership to build brand awareness and engagement
Partner with local markets to review performance, assess campaign effectiveness and identify opportunities to optimise
Contribute to the development and execution of integrated, end-to-end marketing campaigns across channels
Use consumer, shopper and market insights to strengthen brand strategies and monitor industry trends
Collaborate with Innovation and Portfolio teams to support new product development and successful launches
Manage product content and imagery within Salsify, ensuring consistency and accuracy across digital touchpoints
Partner with digital and e-commerce teams to enhance online brand presence
Support budget management, tracking and reporting of A&P investment
Champion Bulldog Skincare internally, maintaining strong brand guardianship with a consumer-first mindset

Are You Ready to Show Us What You’ve Got?
We’re looking for someone with strong brand management experience, ideally gained within FMCG, personal care or beauty. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.
Here’s what we are looking for:

Proven brand management experience across the full marketing mix
Experience delivering marketing campaigns and managing agencies, from briefing through to execution and evaluation
Strong collaboration skills with the ability to work effectively across global and local teams
Highly organised with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment
Excellent communication skills, both written and verbal, with the ability to articulate ideas clearly
Strong analytical and problem-solving skills, with the ability to interpret data and drive insights
Commercial awareness, including budget management and understanding of product costing
A balance of creative thinking and analytical capability
Experience with digital-first campaigns is beneficial
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Fluent in English; additional European language skills are an advantage

What we offer
Competitive salary, hybrid working (typically 2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, responsible leave, free beverages & snacks, sports & social club membership, casual smart dress code and a great team!

Now Take the Next Step
If you’re ready to grow your career with us, we’d love to hear from you. Please submit an up-to-date CV in English along with your salary expectations. Alternatively, feel free to share this opportunity with your network.
For more information about Edgewell, visit www.edgewell.com
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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.