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Regional eCommerce e-Category Manager


Hong Kong, HK, HK

Req ID:  558
Job Type: 

We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.



This position is to manage the development and optimization of productivity and profitability of e-Category of Edgewell in APAC & MEA (Asia Pacific, Middle East & Africa), by defining/refining the 1) Online Portfolio, 2) Margins Management, 3) User Proposition (matching of products to user demographics to platform TAs), 4) Traffic Management and A&P allocation, 5) Customer Value Management.


Let’s Talk About You

You want to own your career and you’re ready to write the next chapter of your career story: a challenging and rewarding role as an Regional eCommerce e-Category Manager – to manage regional online category management: range, assortment & margins management: category penetration, margins goals, user penetration relevant to regional eCommerce channels - DTC sites, pure plays, Apps, marketplaces and other eCommerce.  This is a perfect & exciting role for someone who is looking for the opportunity to lead e-Category developments.


Let’s Get Down To Business

Here’s a sample of the type of things you will be responsible for:

  •  e-Category management of across Shaving, Skin care, Sun care, Femcare and Infant care segments in APAC MEA, and across DTC sites, pure plays, Apps, marketplaces and other eCommerce touchpoints
  • Collaborate with Market Teams and Internal Stakeholders of Cross-functionals team to ensure alignment of goals, strategy, timeline, KPIs of e-Category Management in ePortfolio/Online NPD, Margins Management, User Proposition, Traffic Management, and Customer Value Management, and to get timely and appropriate support and communications
  • Assortment-based Regional Digital Commerce Forecasting, incl Annual Promotion Planning with Profit and Margins Goals, Product Line Penetration, User Acquisition Cost, ROI on A&P, SKUs Matrix, OH spending etc.
  • Working with Regional Market’s eCom Team on Local Online Assortment Needs and coordinate with Global Teams on Online NPD rollout
  • Develop tools and processes on User Proposition, Traffic Management, Customer Value Management thru e-Category development
  • Manage Regional e-Category projects as planned, and report on progress, issues management, and regular check-in with Regional Teams/Markets to ensure continued development and optimization toward Targets



Show Us What You’ve Got

Ideally you will have solid e-Category development & management experience gained within a commercial or FMCG business. 


In this role, it is important that you are able to work assertively, flexibly and collaboratively with individuals and teams located externally. Professional experience is important, but it’s paramount you share our values and belief in ‘challenge to win’.


Here are some of the requirements we are looking for:

  • University educated or above
  • 8-10 years' solid eCommerce and digital experience in e-Category development and operations regionally 
  • Strong experience in managing regional projects and taking them to completion, continual monitoring and optimization across DTC sites, pure plays, Apps, marketplaces and other eCommerce
  • Solid skills in stakeholder management, sensitivity in multi-cultural environment, agility in project management responding to the internal needs, markets’ realities, competitive dynamics etc.
  • Knowledge of the Personal Care, Skin Care, Beauty market segments preferred





Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.