Senior Brand Manager - Wilkinson Sword Intuition


High Wycombe, BKM, GB

Req ID:  4731
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.



Senior Brand Manager – Wilkinson Sword Intuition
High Wycombe
Hybrid Working (minimum 2 days in office per week)
Attractive salary & benefits
Let's Talk About You

You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our Senior Brand Manager Wilkinson Sword Intuition role, this might be your next step! We are looking for an experienced Brand Manager join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).
Now, Let’s Get Down to Business
We're looking for a truly exciting and experienced Senior Brand Manager to lead and lead our Intuition business in the UK. Your energy, ambition, drive for improvement and transformation will be clear to see. You will have previous experience managing brands in a local market with a results driven mindset.  Within this you will have a proven track record in brand building, media planning and be socially savvy. Your ability to execute brands and deliver cut though, while working in line with the Global and European brand strategies and positioning will be paramount. As part of the Marketing Leadership Team, you will collaborate with the EU Marketing team, to align and contribute to the region’s strategic direction and positive transformation including sales and profit growth. Working closely with the commercial teams, you will lead your team to devise market brand plans and activities that drive executional excellence with customers and consumers/shoppers; delivering growth for the category and for Edgewell. 
If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse and nurturing colleagues. They’re an inspiring bunch. 

Here’s a sample of what you’ll get up to:

•    Strategic Development & Planning: Support the Marketing Director to develop a UK market brand strategy, based on insight, that drives brand awareness and brand growth. 
•    Brand Planning: Develop and own local marketing plans that support, and are aligned to, the strategy of the brands and Edgewell. Create local market campaigns and activities that increase reach and engagement, educate and drive advocacy.
•    Brand Execution: Develop engaging, on brand campaigns that drives ROS for both retailers and Edgewell. Lead your team to strive for executional excellence in activation with customers and consumers/ shoppers delivering growth for the category and for Edgewell. 
•    New Product Development: Develop and own commercial and marketing plans for NPD. Develop executional plans fit for market and channel to drive growth for the category and Edgewell.
•    Media Management: Create an engaging media plan, that drives brand awareness and reach. Direct and manage key media agencies to deliver against the plan.
•    EU Marketing Collaboration: Collaborate with the EU marketing team, to align and contribute to the region’s strategic direction and positive transformation including sales and profit growth.
•    Customer Meetings: Attend commercially important customer meetings, providing marketing input and expertise to win with customers
•    Budget Management: Manage the overall marketing budget for WS/Intuition. Allocate as necessary based on activation and ROI, commercial rationale and brand insight.
•    People Management: Lead and manage direct reports through project catch ups, personal development reviews and coaching sessions. 
•    Category Vision: Collaborate with Category to ensure a category approach is in line with the business vision. Advise category on brand requirements and considerations based on consumer and shopper insight and execution needs.
Are You Ready to Show Us What You’ve Got?
We’re looking for an experienced Brand Manager with people management experience. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.


Here’s what we are looking for:

•    Experience: Significant experience in consumer brand marketing for large organisations with broad portfolios (FMCG, Personal Care or Cosmetics)
•    Knowledge: Significant understanding of the UK market and key channels and experience in working in European Markets. Ideally strong understanding of the personal care.
•    Marketing Discipline: Experience in developing brand strategies that grow brands, enhance customer relationships and entice consumers/shoppers. Proven track record in delivering excellence in execution in all key marketing disciplines: ATL campaigns that drive brand awareness and affinity; TTL social campaigns and events to drive reach and BTL instore and online promotions and display
•    Budget Management: Proven ability to manage substantial budgets effectively and allocate as necessary based on activation and ROI
•    Consumer/Shopper Savvy: Able to generate and implement ideas of how to increase purchase and make brands first choice based on target consumers/shoppers. Drives value and volume of brands based on consumer/shopper insight and analysis for customer, channel and business.
•    Strategic Development: Able to lead in the development of the Marketing Plan aligning to Customer Plans. Proactively collects and analyses relevant data and course corrects where needed. 
•    Influencing: Uses well-developed interpersonal skills to build credible relationships both internally and externally. 
•    NPD Launches: Proven track record in the successful delivery of NPD launches, developing the commercial value chain and executional plans fit for market and channel.
•    People Management: Strong leadership skills with people management experience leading and coaching talent
•    Educated to degree level or equivalent in Marketing or business related.


What we offer 
Benefits: Competitive salary, Hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage & snacks, free parking onsite, sports & social club membership, casual smart dress code and a great boss!
Now Take the Next Step
If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please email an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass onto your teammates who may be interested. For information about this great company, visit


Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.