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Category Development Manager-Walmart Wet Shave


Bentonville, AR, US

Req ID:  635
Job Type: 

We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.



This position will lead Wet Shave Category Development responsibilities through the analysis of Retail Link, Syndicated POS and Panel data in combination with consumer/shopper insights and industry trends to help drive strategic growth for Walmart Edgewell Personal Care Wet Shave categories. The Walmart Category Development Manager is responsible for strategy development, planning and implementing Category Management initiatives to maximize business goals for profit, volume and share.

This position will be to understand and anticipate Wet Shave consumer demand to maximize the growth of Wet Shave at Walmart in total and by segment (Men’s & Women’s Systems, Cartridges, Disposables and Preps). This will be done by identifying and making recommendations to capitalize on category opportunities and/or challenges in the following areas:

Develop POG recommendations that make the shopping experience simple for the Walmart shopper by using current merchandising principals, Walmart strategic direction, operational efficiency requirements, and shopper research learnings.



1. Co-develop and manage the annual integrated customer business plan with the Walmart Wet Shave buying team to achieve the agreed upon brand and customer growth strategies and objectives.

2. Partner with the Walmart buyer to develop strategic category plans which attain Walmart objectives (profit, volume, margin, and share objectives). 

3.    Act as category expert by objectively delivering Category Development principles and solutions to       Walmart through use of customer internal scan and loyalty data, Nielsen, industry studies and custom consumer/shopper research. 

  1. Support category management growth through the application of the most recent sales technologies including shelf management tools such as JDA, Point of Sale systems (Retail Link, Atlas, Nielsen and IRI) applications, Assortment Tool (Rich Mix), Market-wide Pricing (Beats) and Panel (Nielsen, IRI and Numerator) with emphasis on category growth solution-based selling.
    1. Demonstrate expertise in category management and efficient assortment to Walmart.
    2. Be proficient in interpreting shopper and consumer research to drive category solutions development with Walmart.
  2. Develop and strengthen Walmart Wet Shave relationships through objective presentation and active participation in Weekly Walmart Management updates, Assortment and P-O-G reviews by delivering objective value-added insights and recommendations to grow the category and Wet Shave brands. 
  3. Utilize shelf management software (JDA) and category expertise to provide recommendations for shelf placement of new items and existing products with an objective of securing distribution/placement.
  4. Initiate & synchronize brand strategies/priorities with customer strategies for a win-win. Execute new product initiatives accordingly. Develop scorecards and monitor the execution of 4P activities in line with established objectives and guidelines.

Walmart Category Validator “Must Have” Skills

System / Analytical Skills:

  • Proficient in Microsoft Office, Nielsen/IRI, Retail Link, JDA (space management tool) and database management.
    • Clear understanding of how to pull data from Nielsen AOD or IRI Unify Platform (Syndicated POS), HH Panel and Retailer data.
  • Proven analytical skills with the ability to interpret data, uncover root causes of trends and deliver concise action-oriented recommendations on findings.
  • High attention to details.
  • Demonstrated ability to develop category stories leveraging consumer and shopper knowledge (Kantar, Mintel, etc.).


Advisory/Validator Skills:

  • Understanding of Walmart’s Advisory Team Principles and how to operate within their expectations of confidentiality.
  • Proven ability of being able to establish and maintain effective relationships with the customer, gain their trust and respect.
  • Excellent communication and interpersonal skills.
  • Ability to be objective and think strategically.
  • Able to work independently and to plan, organize and set/achieve priorities.
  • Excellent presentation skills.
    • Capable of understanding the objective and delivering a clear presentation that can be shared without your presence.
  • Previous Walmart Category management experience.






Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.



Nearest Major Market: Fayetteville