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Category Development Manager, Walmart Shave & Grooming

Location: 

Bentonville, AR, US

Req ID:  3207
Job Type: 
Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

This position will lead Shave & Grooming Category Development responsibilities through the analysis of Retail Link, Syndicated POS and Panel data in combination with consumer/shopper insights and industry trends to help drive strategic growth for the Walmart Shave & Grooming category. In partnership with our Walmart merchant, the Walmart Category Development Manager is responsible for strategy development, planning and implementing Category Management initiatives to maximize business goals for volume and share.

 

This position will be able to understand and anticipate Shave & Grooming consumer demand to maximize the growth of Shave & Grooming at Walmart in total and by segment. This will be done by identifying and making recommendations to capitalize on category opportunities and/or challenges in the following areas:

 

  1. Develop POG recommendations that make the shopping experience simple for the Walmart shopper by using current merchandising principals, Walmart strategic direction, operational efficiency requirements, and shopper research learnings.
  2. Financial modeling based on add/delete recommendations and source of volume assumptions.
  3. Weekly tracking of sales volume, panel metrics, ratings reviews, etc. as needed and required by Walmart.
  4. Validation of decisions being made throughout the modular process at Walmart.

 

Accountabilities

1. Co-develop and manage the annual integrated customer business plan with the Walmart Shave & Grooming buying team to achieve the agreed upon brand and customer growth strategies and objectives.

2. Partner with the Walmart buyer to develop strategic category plans which attain Walmart objectives (volume and share objectives). 

3. Provide thought leadership in identifying business opportunities with Walmart by leveraging consumer and shopper insights

4. Act as category expert by objectively delivering Category Development principles and solutions to Walmart through use of customer internal scan and loyalty data, IRI, industry studies and custom consumer/shopper research. 

  1. Support category management growth through the application of the most recent sales technologies including shelf management tools such as JDA, Point of Sale systems (Retail Link, Atlas, Nielsen and IRI) applications, Assortment Tool (IRI), Market-wide Pricing (Beats) and Panel (Nielsen, IRI and Numerator) with emphasis on category growth solution-based selling.
    1. Demonstrate expertise in category management and efficient assortment to Walmart.
    2. Be proficient in interpreting shopper and consumer research to drive category solutions development with Walmart. 
  2. Develop and strengthen Walmart Shave & Grooming relationships through objective presentation and active participation in Weekly Walmart Management updates, Assortment and P-O-G reviews by delivering objective value-added insights and recommendations to grow the category and Shave & Grooming brands.  
  3. Utilize shelf management software (JDA) and category expertise to provide recommendations for shelf placement of new items and existing products with an objective of securing distribution/placement. 
  4. Initiate & synchronize brand strategies/priorities with Walmart Shave & Grooming for a win-win. Execute new product initiatives accordingly. Develop scorecards and monitor the execution of 4P activities in line with established objectives and guidelines. 
  5. Leads discovery and articulation of new shopper insight, and the business opportunities derived from them, and ensures learning is understood by Walmart Shave & Grooming . 
  6. Participates in identifying and/or defining customer shopper segmentation and targeting strategies through understanding of dynamics such as “loyalty” (shopping frequency and expenditures) or “lifestyles” (segments who buy products with a certain profile) and supplementing behavioral understanding with discovery of needs and insight. 
  7. Monitor changes in the consumer and competitive environment for Walmart buying team and supports established/new products.

 

Walmart Category Captain/Validator “Must Have” Skills

System / Analytical Skills:

  • Proficient in Microsoft Office, Nielsen/IRI, Retail Link, JDA (space management tool) and database management.
    • Clear understanding of how to pull data from Nielsen AOD or IRI Unify Platform (Syndicated POS), HH Panel and Retailer data.
  • Proven analytical skills with the ability to interpret data, uncover root causes of trends and deliver concise action-oriented recommendations on findings.
  • High attention to details.
  • Demonstrated ability to develop category stories leveraging consumer and shopper knowledge (Kantar, Mintel, etc.).
  • Understanding of qualitative and quantitative shopper and consumer insight surveys and how to apply to business case scenarios.

 

Advisory/Validator Skills:

  • Understanding of Walmart’s Advisory Team Principles and how to operate within their expectations of confidentiality.
  • Proven ability of being able to establish and maintain effective relationships with the customer, gain their trust and respect.
  • Excellent communication and interpersonal skills.
  • Ability to be objective and think strategically.
  • Able to work independently and to plan, organize and set/achieve priorities.
  • Excellent presentation skills.
    • Capable of understanding the objective and delivering a clear presentation that can be shared without your presence.
  • Previous Walmart Category management experience.

 

Requirements

 

  • Prior Walmart Category Captaincy or Validator role

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Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.


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