Marketing & Cat Dev Specialist

Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Marketing & Category Development Specialist
Milan, Assago
Hybrid Working 
Attractive salary & benefits
 
Let's Talk About You
You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our role, this might be your next step! We are looking for an experienced Professional to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and recently acquired Cremo Grooming… just to name a few!).  

Now, Let’s Get Down to Business

This position of Marketing & Category Development Specialist leads the coordination and implementation of marketing plans targeted to Italian and Spanish retailers, ensuring that all initiatives deliver excellence in in-store execution.

The role works closely with multiple internal and external teams — including local Sales, Distributors, Field Sales, and Retail partners — to champion, communicate, and roll out activation plans across all Skin Care Brands.

Strong communication and analytical skills are essential, as the role requires managing complex stakeholder networks and using data insights to optimize performance and continuously improve results.

If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse and nurturing colleagues. They’re an inspiring bunch. 

Here’s a sample of what you’ll get up to:

• Brand Strategy
  Translate global brand priorities into effective local ATL/BTL plans that drive profitable growth.
• Brand & Category Planning
  Support annual planning, budget management, and preparation for local and regional performance reviews.
• In‑Store Activation
  Create integrated in‑store activation plans that boost shopper engagement and support core ranges and NPD launches.
• Channel & Retailer Collaboration
  Work with Sales to tailor activation plans using shopper insights, trade knowledge, and sell‑out data.
• POS & Trade Materials
  Lead development of retailer‑specific POS, displays, trade assets, and planograms, ensuring compliance and SKU focus.
• Forecasting
  Partner with the Forecasting Manager to ensure accurate planning and supply of visibility materials.
• Reporting & Analysis
  Provide sell‑in, sell‑out, consumer and financial reporting (Circana/Nielsen) to support performance tracking and decision-making.

Are You Ready to Show Us What You’ve Got? 
We’re looking for an someone with Category/ Trade Marketing/ Marketing experience ideally gained within an FMCG or Cosmetics business. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.
 
Here’s what we are looking for:

• Experience, ideally with experience in a previous Sales / Trade Marketing role

• Analytical, critical thinking and results oriented.

• Demonstrable knowledge and experience of the FMCG business model.

• Experience working assertively, flexible and collaborative with individuals and teams located externally

• Proactivity and reliability to take on new projects.

• Strong level of English, Spanish is a Plus

What we offer
Competitive salary, Hybrid working possible (2 or 3 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, free beverage & snacks, casual smart dress code and a great team!  

Now Take the Next Step
If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please email an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass onto your teammates who may be interested. For information about this great company, visit www.edgewell.com. 

#INT

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.