Shopper Marketing Manager

Shopper Marketing Manager
Warsaw, Poland Hybrid Working
Full Time, Permanent
 
Let’s Talk About You
You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our Shopper Marketing Manager role, this might be your next step! We are looking for an experienced Marketing professional with great Shopper analytical skills to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and Cremo Grooming… just to name a few!). 

Now, Let’s Get Down To Business
A Role to work with the dedicated region, to coordinate and implement the marketing programs. To ensure that initiatives deliver in-store & online with excellence to ultimately win the point of purchase moment. Create and implement activation plans that drive business growth consistently with the overall regional strategy. Support to the Sales Head to include Market Price Mapping / Forecasting and activation plan management on and offline. Champion and communicate segment activation plans to the Commercial Team.

This role is ideal for a highly successful and experienced trade marketing manager who works with sales teams with confidence, collaborates effectively within matrixed teams, and knows how to drive results.

Here’s a sample of what you’ll get up to:

•    Development of activation plans: Responsible for delivering a winning program of initiatives across the portfolio of segments – developing an integrated in-store activation program that drives consumer & shopper interest and maximises sales performance. 
•    Retailer understanding: Working alongside the Commercial Team and Category Development, you will use insight data and knowledge of the trade channel and customers to create relevant and effective activation plans that drive business growth. 
•    Brand identity: Responsible for working closely with brand teams to understand brand equity and then translate that into activation plans across the respective countries. 
•    Category: Define KBD & category fundamentals per channel and market to win across all trade channels / markets and monitor execution. Monitor competitive environment, and shoppers’ behaviors / insights to recommend actions. 
•    POS & Trade materials: Leverage the EU Mktg/Hub POS design to the retailers’ shoppers. Develop any customer specific trade material, in line with the brand objectives and identity. 
•    Market research: Leverage data to develop activation plans of product & promotion. Search for insights and draw conclusions via actionable recommendations.
•    Budget management: Plan, monitor regularly, optimize and report back the promotional budget (P) spending. Follow priorities in resources allocation.
•    Forecasting: Work with Sales Head and Demand Planner within the forecasting process for ensuring effective forecasting of the portfolio and product supply within agreed accuracy levels.
•    Agency management: Manage the cooperation with external agencies (BTL, research, etc.).
 
 

Are You Ready to Show Us What You’ve Got?
This is a great opportunity for someone with significant Shopper or Trade marketing experience gained experience within a Consumer Goods or Cosmetics company. While your experience is of course important, we’re all about making useful things joyful, so we love when our prospective candidates are passionate about this too.

Here’s what we are looking for:

•    Significant experience in Customer / Shopper / Trade Marketing function with background in FMCG organisations. 
•    Educated to degree level in Marketing or Business-related discipline 
•    Experience in developing shopper strategies that grow brands, enhance customer relationships, and entice consumers/shoppers. 
•    Proven track record in delivering excellence in execution that drive purchase and engagement. 
•    Ability to manage budgets effectively.
•    Consumer/Shopper Savvy: Able to generate and implement ideas of how to increase purchase and make brands first choice based on target consumers/shoppers. 
•    Influencing: ability to build credible relationships both internally and externally. Regularly solicits others’ ideas and perspectives and allows space in a conversation for people to contribute. 
•    Collaboration and Communication: A strong team player who can engage and collaborate cross functionally to deliver against objectives. 
•    Computer literate in MS Office; Excellent presentation skills to small-medium groups; Strong analytical and conceptual skills; Solid project management 
•    Agency management: dealing with various marketing agencies (BTL, research, POSM, etc.) 
•    Language skills: Fluent English (C1); Polish (C1), Hungarian, Czech or Romanian would be a strong asset.

What we offer
A ‘can do’ working culture with the following benefits: 
Attractive Salary, hybrid working with flexible hours policy, medical care, group life insurance, lunch vouchers, Social Fund, employee assistance programme, co-financing of Multisport card, employee referral program, no dress-code, company culture with focus on people. 
Contract of employment, full time job, remote work opportunity, opportunity to gain experience in a dynamically growing company. Great friendly atmosphere in an international environment
 
Now Take the Next Step
If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please apply online with an up-to-date CV along with your salary expectations. 
Alternatively, feel free to pass onto your colleagues who may be interested. For information about this great company, visit www.edgewell.com.

 
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