Marketing Activation Manager

Marketing Activation Manager
New Market, New Zealand (Hybrid Working) 
Attractive salary & benefits

Let's Talk About You
You’re ambitious, but you want a career with purpose—we love that. You’re up for a challenge and ready to write the next chapter of your career story with a great group of encouraging colleagues. You want to make your mark and let your personality shine. Well, if you’re interested in our Marketing Activation Manager role, this might be your next step! This is a great choice for a Marketing professional to join Edgewell Personal Care – a global consumer goods business with a portfolio of over 25 brands (Schick, Hawaiian Tropic, Banana Boat, Bulldog Skincare, Jack Black, Wet Ones, Cremo and recently acquired Billie… just to name a few!).

Now, Let’s Get Down to Business
The Marketing Activation Manager will assist in the execution of the Oceania Brand Plans. Working closely with the Australian brand team, this role will be the Edgewell marketing representative for the New Zealand market. In market execution is essential and a primary focus for this role. The scope includes executing the Oceania brand strategies including:  
Being involved in local market communication briefing agencies and execution, managing New Zealand specific consumer initiatives and managing the below the line A&P budgets.
Working closely with the local sales and category teams to implement all shopper activations including POS and artwork across all brands and all retailers. If there’s one thing, you’ll get here at Edgewell, it’s a collaborative group full of likeable, diverse, and inspiring colleagues. They’re an inspiring bunch. 

Here’s a sample of what you’ll get up to:

•    Provides input to strategy development and the annual brand plan to meet business objectives in line with the Oceania Hub direction. Execute this plan in New Zealand. 
•    Responsible for developing, briefing and managing all in market consumer like experiential & sampling, beach activations, shaving activations, public relations.
•    Proactively collaborates with Sales and Category to develop winning shopper marketing initiatives that support local sales and margin targets: 
•    Planning and execution of POS (As aligned with the Oceania Hub) to support the customer plans and brand objectives.
•    Shopper activations: Retailer catalogue artwork, Media Hub, Hypermedia, trade show support, customer specific solutions, premiums, consumer promotions, GWP sourcing.
•    Co-ordinates and executes in-store plans to locally meet business objectives, as aligned with the New Zealand sales team. 
•    Works with category and sales to actively monitor and understand all product portfolio performance metrics in relation to pricing, share and $ margin.
•    Effective A&P resource planning and management (Including Purchase Orders creation and Invoicing) to support all BTL relevant brand and customer plans.
•    Assist with product forecasting for new sku’s and P&L product development.
•    Oversight and management of relevant local New Zealand agencies with oversight from the Senior Marketing Manager in Oceania
•    Where required, supports KAM in customer presentations to ensure category and brand opportunities are maximized.
•     Provides relevant tools and direction (POG/Pricing) as required by the sales team to execute NPD (e.g. Trade Presenters)

Are You Ready to Show Us What You’ve Got? 
Ideally you will have Marketing experience gained within an FMCG or Personal Care industry. We are all about making useful things joyful, so we love it when our prospective candidates are passionate about this too.

•    Brand Marketing or Shopper Marketing experience gained within FMCG/ Personal Care
•    Ability to communicate and adjust communication style with multiple stakeholders.
•    Commercially minded and detailed orientated
•    Collaborative team player
•    Good project management skills
•    Demonstrated working knowledge of NZ retailers and shopper marketing.

Now Take the Next Step
If you’re looking forward to progressing your career with us, then we’re looking forward to hearing from you. Please apply online with an up-to-date CV in English along with your salary expectations. Alternatively, feel free to pass it on to your colleagues who may be interested. For information about this great company, visit www.edgewell.com.

#INT